BARK (BARK) Stock Price, News & Analysis

Company Overview

BARK Inc., a dog-centric company, provides products, services, and content for dogs. It operates in two segments, Direct to Consumer and Commerce. The company serves dogs through monthly subscription services. It is also involved in the design of playstyle-specific toys, satisfying treats, personal meal plans with supplements, and dog-first experiences designed to foster health and happiness of dogs everywhere. In addition, the company offers monthly themed box of toys and treats under the BarkBox and Super Chewer names; personalized meal plans under the BARK Food name; health and wellness products under the BARK Bright name; and dog beds, bowls, collars, harnesses, and leashes under the BARK Home brand. Further, the company sells BARK Home products through BarkShop.com. Additionally, it offers custom collections through online marketplaces, and brick and mortar retailers. The company was formerly known as The Original BARK Company and changed its name to BARK, Inc. in November 2021. BARK Inc. was incorporated in 2011 and is headquartered in New York, New York.

Key Stats

• Today's Range: $0.79 to $0.83
• 50-Day Range: $0.79 to $1.37
• 52-Week Range: $0.77 to $2.56
• Volume: 1.11 million shs
• Average Volume: 836,982 shs
• Market Capitalization: $134.86 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $2.63
• Consensus Rating: Moderate Buy

BARK Stock Analysis - MarketRank™

BARK scored higher than 45% of companies evaluated by MarketBeat, and ranked 194th out of 285 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.3 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

BARK has received a consensus rating of Moderate Buy. The company's average rating score is 2.67, and is based on 2 buy ratings, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

BARK has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for BARK are expected to grow in the coming year, from ($0.09) to ($0.04) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of BARK is -4.67, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of BARK is -4.67, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

BARK has a P/B Ratio of 1.39. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

9.91% of the float of BARK has been sold short.

Short Interest Ratio / Days to Cover

BARK has a short interest ratio ("days to cover") of 8.5.

Change versus previous month

Short interest in BARK has recently decreased by 3.37%, indicating that investor sentiment is improving.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

BARK does not currently pay a dividend.

Dividend Growth

BARK does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

9.91% of the float of BARK has been sold short.

Short Interest Ratio / Days to Cover

BARK has a short interest ratio ("days to cover") of 8.5.

Change versus previous month

Short interest in BARK has recently decreased by 3.37%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: 0.11

News Sentiment

BARK has a news sentiment score of 0.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.57 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 20 news articles for BARK this week, compared to 12 articles on an average week.

Search Interest

Only 3 people have searched for BARK on MarketBeat in the last 30 days. This is a decrease of -40% compared to the previous 30 days.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, BARK insiders have bought more of their company's stock than they have sold. Specifically, they have bought $125,337.00 in company stock and sold $0.00 in company stock.

Percentage Held by Insiders

14.80% of the stock of BARK is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 28.76% of the stock of BARK is held by institutions.

BARK Stock Analysis - Frequently Asked Questions

How have BARK shares performed this year?

BARK's stock was trading at $1.84 at the beginning of 2025. Since then, BARK shares have decreased by 56.9% and is now trading at $0.7939.

How were BARK's earnings last quarter?

BARK, Inc. (NYSE:BARK) issued its quarterly earnings data on Wednesday, June, 4th. The company reported $0.01 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.01. The company had revenue of $115.41 million for the quarter, compared to analyst estimates of $126.74 million. BARK had a negative trailing twelve-month return on equity of 14.70% and a negative net margin of 6.34%.
Read the conference call transcript.

How will BARK's stock buyback program work?

BARK's Board of Directors authorized a share buyback plan on Monday, June 3rd 2024, which allows the company to repurchase $15,000,000 in outstanding shares, according to EventVestor. This means that the company could repurchase up to 5.1% of its shares through open market purchases. Shares repurchase plans are typically an indication that the company's management believes its shares are undervalued.

Who are BARK's major shareholders?

Top institutional investors of BARK include Geode Capital Management LLC (1.58%), Prescott Group Capital Management L.L.C. (1.16%), Brooklyn FI LLC (0.14%) and Caldwell Sutter Capital Inc. (0.07%). Insiders that own company stock include Matt Meeker, Zahir Ibrahim, Jim Mcginty and David Kamenetzky.
View institutional ownership trends.

How do I buy shares of BARK?

Shares of BARK stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of BARK own?

Based on aggregate information from My MarketBeat watchlists, some other companies that BARK investors own include Digital Turbine (APPS), Archer Aviation (ACHR), SoFi Technologies (SOFI), ChargePoint (CHPT) and Canoo (GOEV).

Company Calendar

• Last Earnings: 6/04/2025
• Today: 8/08/2025
• Fiscal Year End: 3/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Cons Services - Misc
• Sub-Industry: Retail
• Current Symbol: NYSE:BARK
• CIK: 1819574
• Web: www.barkbox.com
• Phone: 855-501-2275
• Fax: N/A
• Employees: 640
• Year Founded: N/A

Price Target and Rating

• Average Price Target for BARK: $2.63
• High Price Target: $3.00
• Low Price Target: $2.00
• Potential Upside/Downside: +231.4%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.67
• Research Coverage: 3 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.19)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$32.88 million
• Net Margins: -6.79%
• Pretax Margin: -6.79%
• Return on Equity: -14.70%
• Return on Assets: -5.97%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.63
• Quick Ratio: 0.92

Sales & Book Value

• Annual Sales: $484.18 million
• Price / Sales: 0.28
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.57 per share
• Price / Book: 1.39

Miscellaneous

• Outstanding Shares: 169,870,000
• Free Float: 144,732,000
• Market Cap: $134.54 million
• Optionable: Optionable
• Beta: 1.88