Birks Group Inc. (NYSE: BGI) is a Canadian-based luxury jewellery retailer specializing in fine jewellery, timepieces and other high-end accessories. The company offers a curated selection of diamond engagement rings, gold and platinum jewellery, pearls, gemstones and designer watches from renowned brands. Through its flagship Birks and Maison Birks stores, as well as its e-commerce platform, the company caters to customers seeking both classic and contemporary luxury pieces.
Founded in 1879 by Henry Birks in Montreal, Birks Group has grown from a single local jeweller into a national retail network. Over more than a century of operations, the company has expanded its footprint with boutiques in major Canadian centres and developed exclusive partnerships with international watchmakers. In 2017, the group strengthened its North American presence with the acquisition of Mayors, a Florida-based jewellery and timepiece retailer, marking its first foray into the U.S. market.
Today, Birks Group operates across Canada’s key urban markets, including Toronto, Vancouver, Calgary and Ottawa, with additional showrooms in Florida under the Mayors banner. The company combines in-store consultations and bespoke design services with digital tools such as virtual appointments and online customization. Governed by an experienced management team and a board of directors with deep expertise in luxury retail, Birks Group continues to focus on delivering craftsmanship, heritage and personalized customer experiences in the luxury segment.
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