Genius Sports (GENI) Stock Price, News & Analysis

Company Overview

Genius Sports is a global sports technology company that specializes in collecting, analyzing and distributing real-time sports data and video streams. The firm provides official data feeds, live video streaming solutions and digital engagement tools to sports leagues, federations, broadcasters and betting operators. By integrating data directly from sporting events through its network of field officials and proprietary technology, Genius Sports ensures accuracy and integrity for partners who rely on up-to-the-second information.

The company’s product suite includes a cloud-based platform for data capture and distribution, an integrity services offering designed to identify and mitigate match-fixing risks, and a suite of commercial products that power odds creation, in-game betting markets and fan engagement experiences. Its API-driven approach enables seamless integration with sportsbook operators and media outlets, while video streaming and enhancement tools support broadcasters and digital publishers in delivering high-quality live coverage.

Founded in 2016 as a spin-out from Sportech PLC, Genius Sports has rapidly expanded its footprint across North America, Europe, Asia Pacific and Latin America. The firm has established partnerships with major professional leagues and federations—including the NFL, NBA, English Premier League and UEFA—as well as leading sports betting companies. Following a 2021 merger with a special purpose acquisition company (SPAC), Genius Sports began trading on the New York Stock Exchange under the ticker GENI, positioning itself for continued global growth.

Genius Sports is led by co-founder and Chief Executive Officer Mark Locke, who has overseen the company’s evolution from a niche data provider to a comprehensive sports technology platform. Operating from headquarters in London and additional offices worldwide, the management team maintains a focus on innovation in data science, digital media and integrity solutions for the rapidly expanding global sports and betting markets.

Key Stats

• Today's Range: $7.44 to $7.95
• 50-Day Range: $5.45 to $8.25
• 52-Week Range: $3.83 to $13.73
• Volume: 9.28 million shs
• Average Volume: 7.19 million shs
• Market Capitalization: $1.88 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $11.44
• Consensus Rating: Moderate Buy

Genius Sports Stock Analysis - MarketRank™

Genius Sports scored higher than 64% of companies evaluated by MarketBeat, and ranked 260th out of 481 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 4.4 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Genius Sports has received a consensus rating of Moderate Buy. The company's average rating score is 2.79, and is based on 1 strong buy rating, 14 buy ratings, 3 hold ratings, and 1 sell rating.

Upside Potential

Genius Sports has a consensus price target of $11.44, representing about 50.0% upside from its current price of $7.63.

Amount of Analyst Coverage

Genius Sports has been the subject of 11 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Genius Sports are expected to grow in the coming year, from ($0.12) to $0.41 per share.

Price to Book Value per Share Ratio

Genius Sports has a P/B Ratio of 2.59. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

16.07% of the float of Genius Sports has been sold short.

Short Interest Ratio / Days to Cover

Genius Sports has a short interest ratio ("days to cover") of 9.65.

Change versus previous month

Short interest in Genius Sports has recently increased by 10.74%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Genius Sports does not currently pay a dividend.

Dividend Growth

Genius Sports does not have a long track record of dividend growth.

News and Social Media

• Score: 3.3 / 5
• News Sentiment: 0.34

News Sentiment

Genius Sports has a news sentiment score of 0.34. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.60 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 23 news articles for Genius Sports this week, compared to 5 articles on an average week.

Search Interest

15 people have searched for GENI on MarketBeat in the last 30 days. This is an increase of 36% compared to the previous 30 days.

MarketBeat Follows

1 people have added Genius Sports to their MarketBeat watchlist in the last 30 days.

Company Ownership

• Score: 1.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Genius Sports insiders have not sold or bought any company stock.

Percentage Held by Insiders

16.60% of the stock of Genius Sports is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

81.91% of the stock of Genius Sports is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

Company Calendar

• Last Earnings: 8/06/2026
• Today: 8/07/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Consumer Discretionary
• Industry: Hotels, Restaurants & Leisure
• Sub-Industry: Casinos & Gaming
• Current Symbol: NYSE:GENI
• CIK: 1834489
• Web: www.geniussports.com
• Phone: 44-20-7851-4060
• Fax: N/A
• Employees: 2,700
• Year Founded: 2001

Price Target and Rating

• Average Price Target for Genius Sports: $11.44
• High Price Target: $17.00
• Low Price Target: $6.00
• Potential Upside/Downside: +50.0%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.79
• Research Coverage: 19 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.61)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$111.58 million
• Net Margins: -22.99%
• Pretax Margin: -23.21%
• Return on Equity: -23.58%
• Return on Assets: -15.80%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.60
• Quick Ratio: 1.60

Sales & Book Value

• Annual Sales: $669.49 million
• Price / Sales: 2.81
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $2.94 per share
• Price / Book: 2.59

Miscellaneous

• Outstanding Shares: 246,310,000
• Free Float: 205,419,000
• Market Cap: $1.88 billion
• Optionable: Optionable
• Beta: 1.90