GreenTree Hospitality Group (NYSE: GHG) is a leading hospitality management and franchising company specializing in midscale and economy hotels. Since its founding in 2004, the company has built a vertically integrated platform that covers hotel development, management services, and a proprietary reservation system. GreenTree’s core business model focuses on franchise partnerships, providing standardized operational processes, quality assurance protocols, and centralized support functions for independent hotel owners.
The company’s brand portfolio includes GreenTree Inn, GreenTree Eastern Hotel, GreenTree Alliance Hotel and other sub-brands tailored to diverse customer segments. Each brand is positioned to meet specific market demands, from budget-conscious business travelers to family tourists. GreenTree offers auxiliary services such as loyalty and membership programs, supply-chain management, staff training and technical support, all aimed at delivering consistent guest experiences and driving revenue growth for its franchisees.
Headquartered in Shanghai, GreenTree has established a broad presence across China’s major cities and regional centers. The company’s expansion efforts are supported by a digital platform that integrates property management, distribution channels and mobile booking applications. In recent years, GreenTree has also explored cross-border partnerships to extend its footprint into select Southeast Asian markets, leveraging its operational expertise and brand recognition.
Under the leadership of co-founders Yungeng Yang and Yunyong Zhang, GreenTree continues to emphasize technological innovation and sustainable practices. The management team has prioritized investments in data analytics, smart room solutions and environmentally friendly operations. Going forward, the company aims to strengthen its market position through new brand development, strategic alliances and enhanced service offerings tailored to evolving traveler preferences.
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