Nordstrom, Inc. was founded in 1901 in Seattle, Washington by John W. Nordstrom and Carl F. Wallin and has since grown from a single shoe store into a leading fashion retailer in North America. The company operates two primary retail formats: full-line Nordstrom stores, which offer premium apparel, footwear, accessories and beauty products for men, women and children, and Nordstrom Rack, an off-price concept featuring past-season and clearance merchandise at discounted prices. Nordstrom has built its reputation on a customer-centric culture, combining high-touch in-store services like personal styling and complimentary alterations with a seamless digital shopping experience.
Nordstrom’s product portfolio encompasses a broad spectrum of brands, from high-end designer labels to emerging names in fashion and beauty. The company continuously refines its merchandise assortment through curated selections and digital-exclusive offerings. To enhance personalized service, Nordstrom operates Trunk Club, a subscription-based personal styling service that ships curated clothing and accessories directly to customers’ homes, allowing clients to try on items at their convenience.
Central to Nordstrom’s retail strategy is the Nordy Club loyalty program, which rewards customers with points, benefits and early access to sales across all channels. The company leverages data analytics to tailor marketing communications and shopping experiences, driving repeat engagement and customer lifetime value. In parallel, ongoing investments in technology and supply chain improvements aim to accelerate order fulfillment and optimize inventory levels, ensuring products are available where and when consumers want them.
Headquartered in Seattle, Nordstrom serves shoppers across the United States and Canada through its brick-and-mortar locations and e-commerce platforms. The business is led by Co-Presidents and Chief Executive Officers Erik Nordstrom and Pete Nordstrom, who uphold the company’s family-led heritage while steering growth initiatives focused on digital expansion, enhanced in-store experiences and new market opportunities. Under their leadership, Nordstrom remains committed to providing quality, service and value in an evolving retail landscape.
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