PROS Holdings, Inc. (NYSE:PRO) is a global software company specializing in AI-driven solutions for pricing optimization, sales guidance and revenue management. The company’s flagship platform leverages advanced analytics and machine learning to help businesses set dynamic prices, streamline quoting processes and improve margin performance. PROS solutions also support e-commerce initiatives by enabling personalized pricing and real-time inventory management.
Founded in 1985 and headquartered in Houston, Texas, PROS has expanded its footprint across North America, Europe and the Asia-Pacific region. Its customer base spans multiple industries, including airlines, manufacturing, distribution, high-tech and services, where the ability to rapidly adjust to market fluctuations and competitive pressures is critical. PROS has established itself as a trusted partner for both large enterprises and mid-market companies seeking to modernize their revenue operations.
In 2014, PROS completed its initial public offering and began trading on the New York Stock Exchange under the ticker symbol PRO. Since then, the company has continued to invest in research and development to enhance its AI capabilities and broaden its product suite. Key offerings include price optimization, sales configuration and CPQ (configure, price, quote) solutions, all delivered via scalable cloud architecture.
PROS is led by Chief Executive Officer Francisco Andres Reiner, who joined the company in 2016, and a leadership team with deep experience in enterprise software, data analytics and revenue management. Under their guidance, PROS has focused on driving innovation in pricing science to help clients increase revenue, improve profitability and deliver superior customer experiences.
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