RumbleON (RMBL) Stock Price, News & Analysis

Company Overview

RumbleON, Inc. (NASDAQ: RMBL) operates as an integrated powersports retailer and digital marketplace in the United States and Canada. The company’s core business focuses on the purchasing, refurbishment and resale of new and pre-owned powersports vehicles, including motorcycles, ATVs, side-by-sides and personal watercraft. Through its proprietary online platform, RumbleON connects individual sellers and buyers, offering end-to-end transaction services that span vehicle inspection, financing, shipping and delivery. The company’s retail network combines e-commerce capabilities with a growing number of physical dealerships, providing consumers with a seamless omnichannel experience for powersports retailing.

Since its founding in 2015 by Marshall Chesrown, RumbleON has pursued a growth strategy centered on digital innovation and strategic acquisitions. Early on, the company acquired CycleTrader, a leading online classified marketplace for powersports enthusiasts, laying the groundwork for its marketplace infrastructure. Over subsequent years, RumbleON expanded its dealership footprint through the purchase of established powersports dealerships under the RideNow and Dunlop & Keller banners, among others. These acquisitions have enabled the company to augment its service offerings—ranging from vehicle appraisals and consignment to parts, service and accessories—while broadening its geographic reach across more than 40 U.S. states and select Canadian provinces.

On the product and services front, RumbleON offers a comprehensive suite of solutions designed to simplify buying and selling powersports vehicles. In addition to its marketplace platform, the company provides direct purchasing programs, where RumbleON buys vehicles outright from consumers, handles all logistics and then prepares the units for resale. Financing partnerships and extended warranty options further support end-users, while a dedicated team of technicians ensures that all vehicles meet safety and performance standards before they are listed. This vertically integrated model allows RumbleON to control the customer experience at every stage of the transaction process.

RumbleON’s leadership team is spearheaded by CEO and founder Marshall Chesrown, whose background in online marketplaces has driven the company’s digital transformation. Under his direction, RumbleON continues to invest in technology solutions, data analytics and customer-facing innovations to capture a larger share of the powersports market. As consumer interest in recreational vehicles grows, the company’s integrated approach to buying, selling and servicing powersports units positions it as a notable player in the sector’s evolving retail landscape.

Key Stats

• Today's Range: $2.62 to $2.88
• 50-Day Range: $1.51 to $2.77
• 52-Week Range: $1.46 to $7.06
• Volume: 63,205 shs
• Average Volume: 127,878 shs
• Market Capitalization: $99.39 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $4.50
• Consensus Rating: Hold

RumbleON Stock Analysis - MarketRank™

RumbleON scored higher than 45% of companies evaluated by MarketBeat, and ranked 153rd out of 213 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.1 / 5
• Analyst Rating: Hold

Consensus Rating

RumbleON has received a consensus rating of Hold. The company's average rating score is 2.20, and is based on 1 buy rating, 4 hold ratings, and no sell ratings.

Amount of Analyst Coverage

RumbleON has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for RumbleON are expected to grow in the coming year, from ($0.89) to ($0.28) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of RumbleON is -1.21, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of RumbleON is -1.21, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

RumbleON has a P/B Ratio of 2.71. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

11.79% of the float of RumbleON has been sold short.

Short Interest Ratio / Days to Cover

RumbleON has a short interest ratio ("days to cover") of 11.9, which indicates bearish sentiment.

Change versus previous month

Short interest in RumbleON has recently decreased by 11.61%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

RumbleON does not currently pay a dividend.

Dividend Growth

RumbleON does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

11.79% of the float of RumbleON has been sold short.

Short Interest Ratio / Days to Cover

RumbleON has a short interest ratio ("days to cover") of 11.9, which indicates bearish sentiment.

Change versus previous month

Short interest in RumbleON has recently decreased by 11.61%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.6 / 5
• News Sentiment: N/A

News Sentiment

RumbleON has a news sentiment score of 0.87. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This news sentiment score is similar to the average news sentiment of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 1 news article for RumbleON this week, compared to 2 articles on an average week.

Search Interest

Only 1 people have searched for RMBL on MarketBeat in the last 30 days. This is a decrease of -50% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, RumbleON insiders have not sold or bought any company stock.

Percentage Held by Insiders

54.74% of the stock of RumbleON is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

66.14% of the stock of RumbleON is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

RMBL Stock Analysis - Frequently Asked Questions

How have RMBL shares performed this year?

RumbleON's stock was trading at $5.43 at the beginning of the year. Since then, RMBL stock has decreased by 51.6% and is now trading at $2.63.

How were RumbleON's earnings last quarter?

RumbleON, Inc. (NASDAQ:RMBL) released its earnings results on Wednesday, May, 14th. The company reported ($0.26) EPS for the quarter, meeting the consensus estimate of ($0.26). The business had revenue of $244.70 million for the quarter. RumbleON had a negative net margin of 6.81% and a negative trailing twelve-month return on equity of 63.42%.
Read the conference call transcript.

When did RumbleON's stock split?

Shares of RumbleON reverse split on Thursday, May 21st 2020.The 1-20 reverse split was announced on Tuesday, May 19th 2020. The number of shares owned by shareholders was adjusted after the market closes on Wednesday, May 20th 2020. An investor that had 100 shares of stock prior to the reverse split would have 5 shares after the split.

When did RumbleON IPO?

RumbleON (RMBL) raised $19 million in an initial public offering (IPO) on Thursday, October 19th 2017. The company issued 2,000,000 shares at a price of $9.49 per share. Roth Capital Partners and Maxim Group served as the underwriters for the IPO and Aegis Capital Corp. was co-manager.

How do I buy shares of RumbleON?

Shares of RMBL stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of RumbleON own?

Based on aggregate information from My MarketBeat watchlists, some other companies that RumbleON investors own include Meta Platforms (META), Tesla (TSLA), NVIDIA (NVDA), Advanced Micro Devices (AMD), JPMorgan Chase & Co. (JPM), Netflix (NFLX) and Alphabet (GOOG).

Company Calendar

• Last Earnings: 5/14/2025
• Today: 7/16/2025
• Next Earnings (Estimated): 8/05/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: INTERNET COMMERCE
• Sub-Industry: Computer Software
• Current Symbol: NASDAQ:RMBL
• CIK: 1596961
• Web: www.rumbleon.com
• Phone: (214) 771-9952
• Fax: N/A
• Employees: 1,928
• Year Founded: N/A

Price Target and Rating

• Average Price Target for RumbleON: $4.50
• High Price Target: $7.00
• Low Price Target: $3.00
• Potential Upside/Downside: +71.1%
• Consensus Rating: Hold
• Rating Score (0-4): 2.20
• Research Coverage: 5 Analysts

Profitability

• EPS (Trailing Twelve Months): ($2.18)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$78.60 million
• Net Margins: -6.81%
• Pretax Margin: -6.79%
• Return on Equity: -63.42%
• Return on Assets: -4.73%

Debt

• Debt-to-Equity Ratio: 8.00
• Current Ratio: 1.14
• Quick Ratio: 0.27

Sales & Book Value

• Annual Sales: $1.21 billion
• Price / Sales: 0.08
• Cash Flow: $0.61 per share
• Price / Cash Flow: 4.34
• Book Value: $0.97 per share
• Price / Book: 2.71

Miscellaneous

• Outstanding Shares: 37,790,000
• Free Float: 17,103,000
• Market Cap: $99.39 million
• Optionable: Optionable
• Beta: 1.66