TransUnion (TRU) News Today

TransUnion (NYSE: TRU) shares are up today, buoyed by analyst upgrades and a new whitepaper highlighting the value of its analytics, even as competitive pressures from Fair Isaac and recent price-target cuts weigh on investor sentiment.

• Positive Sentiment: Seaport Res Ptn upgraded TransUnion to a “hold” rating, citing stable revenue growth prospects. TransUnion (NYSE:TRU) Upgraded at Seaport Res Ptn
• Positive Sentiment: TransUnion and MMA Global released a whitepaper showing traditional brand marketing is undervalued by up to 83%, underscoring TRU’s analytics strength. New TransUnion and MMA Global Whitepaper Reveals Brand Building is Undervalued by Up to 83%
• Neutral Sentiment: Seaport Global initiated coverage of TRU with a neutral recommendation, noting its balanced risk-reward profile. Seaport Global Initiates Coverage of TransUnion (TRU) with Neutral Recommendation
• Neutral Sentiment: The Goldman Sachs Group cut its price target on TRU to $83 but kept a neutral rating, reflecting modest upside from current levels. TransUnion (NYSE:TRU) Price Target Cut to $83.00 by Analysts at The Goldman Sachs Group
• Neutral Sentiment: Benzinga Insights reviewed seven analyst ratings on TRU, finding a consensus around moderate growth targets and mixed buy/hold views. What 7 Analyst Ratings Have To Say About TransUnion
• Neutral Sentiment: TRU was highlighted among the day’s most active stocks on Barron’s watchlist, reflecting elevated volume rather than directional bias. These Stocks Are Moving the Most Today: Tesla, Rivian, Occidental, Fair Isaac, TransUnion…
• Neutral Sentiment: CNBC’s Fast Money featured TRU in its “Final Trade” segment, signaling interest but no clear buy/sell call. Final Trade: TRU, COIN, CART, LULU
• Negative Sentiment: Fair Isaac’s rollout of a direct-to-consumer credit score program sent credit bureau stocks, including TRU, sharply lower. FICO Stock Soars, Credit Rating Bureau Stocks Drop After License Model Shift
• Negative Sentiment: TRU shares gapped down at the open, prompting questions over whether it’s time to sell. TransUnion (NYSE:TRU) Shares Gap Down – Time to Sell?
• Negative Sentiment: Reports detail TRU stock being “obliterated” amid broader sector weakness and investor concern. Why TransUnion (TRU) Shares Are Getting Obliterated Today
• Negative Sentiment: MarketWatch highlighted how FICO’s direct-to-consumer score plan hurt TransUnion’s business outlook, driving the stock lower. FICO’s Plan to Directly Sell Scores Sends Stock in TransUnion Sharply Lower