WPP (WPP) News Today $28.01 -1.30 (-4.44%) Closing price 07/11/2025 03:59 PM EasternExtended Trading$28.12 +0.11 (+0.41%) As of 07/11/2025 07:56 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Headlines Stock AnalysisAnalyst ForecastsChartCompetitorsDividendFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock Why Is WPP Dropping Today?Toggle Visibility of Why Is WPP Dropping Today?WPP Plc (NYSE:WPP) shares have swung this morning after the company issued a profit warning, tapped a new CEO and saw brokerages reaffirm their outlook. Investors are weighing near-term margin pressures against strategic moves to capitalise on AI-driven advertising growth. Positive Sentiment: WPP received a consensus “Moderate Buy” rating from five brokerages, reflecting analyst confidence in the stock. Wpp Plc Given Average Rating Positive Sentiment: The board named Microsoft veteran Cindy Rose as CEO to drive WPP’s recovery and AI strategy, prompting a positive market reaction. Advertising giant WPP taps new CEO Positive Sentiment: The strategic hire underscores WPP’s focus on AI-enhanced advertising, positioning the group for long-term growth in a technology-led market. WPP names Microsoft vet CEO in sign of AI’s rising role Neutral Sentiment: Cindy Rose, a non-executive director and former Microsoft and Vodafone leader, will take over from Mark Read on September 1, operating from both London and New York. Who is WPP's new CEO Cindy Rose? Negative Sentiment: WPP issued a profit warning that sent its shares down nearly 19% ahead of the CEO announcement, highlighting weakening demand. WPP appoints ex Microsoft, Vodafone divisional chief as new CEO Negative Sentiment: Analysts caution that a tough turnaround lies ahead as WPP contends with margin pressures and a recent dip in advertising profits. WPP's new CEO impresses but tough turnaround ahead Negative Sentiment: An AI boom has eroded traditional advertising margins, underscoring the need for WPP to adapt quickly. Microsoft exec named WPP boss as AI boom erodes advertising profits Posted 1+ days agoAI Generated. May Contain Errors. WPP Latest News All Sources Trusted Sources MarketBeat Benzinga Bloomberg GlobeNewswire GuruFocus MarketWatch Motley Fool NASDAQ PR Newswire Reuters Seeking Alpha TalkMarkets The Street TipRanks The Wall Street Journal Wall Street Zen Yahoo Finance Source Sentiment refers to the positivity or negativity of each headline according to our language processing algorithm. Sentiment All Sentiments Very Positive Positive Neutral Negative Very Negative Most Recent July 2025 June 2025 May 2025 April 2025 March 2025 February 2025 January 2025 December 2024 November 2024 October 2024 September 2024 August 2024 July 2024 June 2024 May 2024 April 2024 March 2024 February 2024 January 2024 December 2023 November 2023 October 2023 September 2023 August 2023 July 2023 June 2023 May 2023 April 2023 March 2023 February 2023 January 2023 December 2022 November 2022 October 2022 September 2022 August 2022 Time Period Wpp Plc (NYSE:WPP) Given Average Rating of "Moderate Buy" by BrokeragesJuly 10 at 3:08 PM | marketbeat.comWPP Names New CEO as Ad Giant Looks to AI GrowthJuly 10 at 10:15 AM | investopedia.comWho is WPP's new CEO Cindy Rose?July 10 at 6:10 AM | reuters.comWPP hires Microsoft executive Cindy Rose as new bossJuly 10 at 6:00 AM | msn.comWPP names Microsoft exec Cindy Rose as new CEOJuly 10 at 2:10 AM | reuters.comWPP Shares Plummet as Artificial Intelligence Undercuts AdvertisingJuly 9, 2025 | barrons.comTop Stock Movers Now: Nvidia, AES, WPP, and MoreJuly 9, 2025 | investopedia.comWPP (NYSE:WPP) Shares Gap Down - Should You Sell?July 9, 2025 | marketbeat.comWPP Stock Sinks 16%. Clients Are Spending Less on Advertising.July 9, 2025 | barrons.comWPP's dire profit warning is the last thing the ad business needs as it grapples with the impact of AIJuly 9, 2025 | businessinsider.comAd giant WPP issues second profit warning this year. The stock is plunging.July 9, 2025 | marketwatch.comWPP Cuts Guidance on Weaker Client Spending and New BusinessJuly 9, 2025 | msn.comWPP shares fall 14% as warns earnings will be below expectationsJuly 9, 2025 | lse.co.ukFTSE 100 Live 09 July: WPP profit warning, builders to pay £100m after CMA probeJuly 9, 2025 | msn.comWPP shares dive after sales slumpJuly 9, 2025 | msn.comUK ad group WPP cuts profit outlook as trading deterioratesJuly 9, 2025 | msn.comWPP warns of lower profits as clients slash ad spend in "deteriorating" marketJuly 9, 2025 | msn.comCeera Investments LLC Purchases 12,430 Shares of Wpp Plc (NYSE:WPP)July 5, 2025 | marketbeat.comCMI Media Group Announces 2025 Agility Berlin Event; Martin Strobel to KeynoteJuly 1, 2025 | globenewswire.comBarclays Downgrades WPP (NYSE:WPP) to UnderweightJune 25, 2025 | marketbeat.comWPP shares fall over 2% after Barclays downgradeJune 25, 2025 | ca.investing.comCMI Media Group Welcomes Andy Shaughnessy as SVP, Data AnalyticsJune 24, 2025 | globenewswire.comWitness in 'sabungero' case processed for WPPJune 23, 2025 | msn.comBard Financial Services Inc. Sells 24,610 Shares of WPP plc (NYSE:WPP)June 12, 2025 | marketbeat.comParamount Says Abrupt Dismissal Of Longtime Media Agencies WPP Media And Horizon Was Driven In Part By Push For “Greater Efficiency” – UpdateJune 12, 2025 | msn.comOutgoing WPP CEO says AI will 'revolutionize' advertising businessJune 11, 2025 | msn.comPublicis Wins $1.7 Billion Mars Advertising Account From WPPJune 11, 2025 | msn.comWPP races to harness AI before the technology kills its businessJune 11, 2025 | ft.comPublicis continues to hurt WPP by taking Mars' media account worth $1.7BJune 10, 2025 | msn.comGrey and UNACEM Named Honoree in Fast Company's 2025 "World Changing Ideas" AwardsJune 10, 2025 | prnewswire.com18,719 Shares in WPP plc (NYSE:WPP) Acquired by Wealth Enhancement Advisory Services LLCJune 10, 2025 | marketbeat.comFTC seeks information from top ad agencies as part of ad-boycott probe, WSJ reportsJune 9, 2025 | reuters.comFTC Seeks Information From Top Advertising Agencies as Part of Ad-Boycott ProbeJune 9, 2025 | wsj.comWPP Media cuts 2025 global advertising revenue growth forecast to 6% on trade concernsJune 9, 2025 | reuters.comAd Forecaster Cuts Industry Outlook as Trade Upheaval Risks Five-Year ‘Chilling Effect'June 9, 2025 | wsj.comWPP is an accidental advert for AI industry disruptionJune 9, 2025 | ft.comWPP CEO Mark Read to Step Down by Year-EndJune 9, 2025 | finance.yahoo.comThe exit of ad giant WPP's CEO signals the end of Madison Avenue as we knew itJune 9, 2025 | businessinsider.comWPP (NYSE:WPP) Shares Gap Down - Time to Sell?June 9, 2025 | marketbeat.comWPP boss Mark Read stepping down as advertisers grapple with rise of AIJune 9, 2025 | msn.comWPP Chief Mark Read Will Exit as Ad Industry Grapples With Massive ChangesJune 9, 2025 | msn.comAd group WPP says CEO Mark Read to step down at end of the yearJune 9, 2025 | msn.comWPP CEO Mark Read to step down at end of 2025 following more than 30 years with the companyJune 9, 2025 | msn.comWPP boss Mark Read steps down as advertisers struggle with rise of AIJune 9, 2025 | ft.comAd group WPP says Mark Read to retire as CEO at end of yearJune 9, 2025 | msn.comWPP CEO Read to Retire as Ad Group Looks to Reignite GrowthJune 9, 2025 | msn.comNBC Securities Inc. Has $371,000 Holdings in WPP plc (NYSE:WPP)June 7, 2025 | marketbeat.comBecoming WPP’s CEO wasn’t on Mark Read’s ‘roadmap’—today he’s transforming the advertising giant with AIJune 5, 2025 | msn.comWPP plc (NYSE:WPP) Shares Bought by Gilman Hill Asset Management LLCJune 5, 2025 | marketbeat.comWPP (NYSE:WPP) Shares Gap Down - What's Next?June 3, 2025 | marketbeat.com Get WPP News Delivered to You Automatically Sign up to receive the latest news and ratings for WPP and its competitors with MarketBeat's FREE daily newsletter. Email Address WPP Media Mentions By Week WPP Media Sentiment Learn about the media sentiment score. Each headline receives a score ranging from 2 (good news) to -2 (bad news). Our company news sentiment scores track the average news sentiment of articles about each company over the most recent 7 days in order to identify companies that are receiving positive press. WPP News Sentiment▼0.000.94▲Average Business Services News Sentiment WPP News Coverage Learn about the media coverage comparison. We track news headlines from hundreds of news outlets and tag them by company. This chart compares the number of articles about this company in the last seven days compared with the average number of articles about this company on a typical week. WPP Articles This Week▼175▲WPP Articles Average Week Get WPP News Delivered to You Automatically Sign up to receive the latest news and ratings for WPP and its competitors with MarketBeat's FREE daily newsletter. 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