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Vanguard Consumer Discretionary ETF (VCR) Institutional Ownership

Vanguard Consumer Discretionary ETF logo
$390.94 +1.95 (+0.50%)
Closing price 10/8/2025 04:10 PM Eastern
Extended Trading
$390.97 +0.03 (+0.01%)
As of 10/8/2025 07:15 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.
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Institutional Ownership Changes (13F Filings) for Vanguard Consumer Discretionary ETF (NYSEARCA:VCR)

Number of
Institutional Buyers
(last 12 months)
319
Total
Institutional Inflows
(last 12 months)
$5.18B
Number of
Institutional Sellers
(last 12 months)
234
Total
Institutional Outflows
(last 12 months)
$390.33M
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VCR Institutional Buying and Selling by Quarter

Vanguard Consumer Discretionary ETF Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
10/8/2025Agate Pass Investment Management LLC1,359$538K0.2%+11.2%0.008%
10/8/2025Kwmg LLC6,150$2.44M0.2%-26.8%0.038%
10/8/2025M.E. Allison & CO. Inc.526$208K0.1%N/A0.003%
10/7/2025 Salem Investment Counselors Inc.90$36K0.0%N/A0.001%
10/1/2025 Park National Corp OH16,002$6.34M0.2%+2.0%0.096%
10/1/2025 Hobart Private Capital LLC29,212$11.57M2.4%-1.5%0.175%
9/26/2025Corient Private Wealth LLC19,720$7.15M0.0%+1.4%0.118%
9/22/2025Caldwell Trust Co320$116K0.0%N/A0.002%
9/4/2025Osaic Holdings Inc.47,118$17.07M0.0%+14.3%0.282%
9/4/2025Beacon Capital Management Inc.341,169$123.61M6.4%+202.6%2.043%
8/29/2025Centaurus Financial Inc.3,021$1.10M0.1%+4.4%0.018%
8/27/2025Orion Porfolio Solutions LLC4,618$1.67M0.0%+17.2%0.028%
8/19/2025Cape Investment Advisory Inc.854$309K0.1%-11.6%0.005%
8/19/2025Anchor Investment Management LLC10,340$3.75M0.3%-0.4%0.062%
8/18/2025N.E.W. Advisory Services LLC7,872$2.85M0.3%-21.2%0.047%
8/18/2025Hershey Financial Advisers LLC4,669$1.69M1.5%N/A0.028%
8/15/2025Tower Research Capital LLC TRC 5,061$1.83M0.0%-42.5%0.030%
8/15/2025Corient Private Wealth LLC39,438$14.29M0.0%+102.8%0.236%
8/15/2025Captrust Financial Advisors3,016$1.09M0.0%-92.2%0.018%
8/15/2025Keel Point LLC643$233K0.0%N/A0.004%
8/15/2025Visionary Wealth Advisors1,146$415K0.0%+11.3%0.007%
8/15/2025Snowden Capital Advisors LLC5,947$2.16M0.1%-1.9%0.036%
8/15/2025Redwood Financial Network Corp1,353$490K0.3%-4.8%0.008%
8/15/2025Orion Porfolio Solutions LLC4,618$1.67M0.0%+17.2%0.028%
8/15/2025MML Investors Services LLC19,890$7.21M0.0%-1.5%0.119%
8/15/2025Modern Wealth Management LLC703$255K0.0%-17.4%0.004%
8/15/2025Garden State Investment Advisory Services LLC706$257K0.1%-6.4%0.004%
8/15/2025EP Wealth Advisors LLC6,602$2.39M0.0%+136.9%0.040%
8/15/2025BNP Paribas Financial Markets28,050$10.16M0.0%-16.5%0.168%
8/15/2025Bank of America Corp DE1,488,541$539.33M0.0%+0.2%8.913%
8/15/2025Ameriprise Financial Inc.183,029$66.32M0.0%+1.8%1.096%
8/14/2025Jane Street Group LLC3,064$1.11M0.0%-53.0%0.018%
8/14/2025Ausdal Financial Partners Inc.5,346$1.94M0.1%-4.2%0.032%
8/14/2025Raymond James Financial Inc.118,349$42.88M0.0%+22.3%0.709%
8/14/2025Quantinno Capital Management LP5,084$1.84M0.0%+14.5%0.030%
8/14/2025Ieq Capital LLC10,091$3.66M0.0%+357.2%0.060%
8/14/2025Main Street Financial Solutions LLC3,542$1.28M0.1%-6.6%0.021%
8/14/2025FWL Investment Management LLC297$108K0.0%-19.1%0.002%
8/14/2025NewEdge Advisors LLC3,831$1.39M0.0%+9.5%0.023%
8/14/2025Qube Research & Technologies Ltd704$255K0.0%+4,593.3%0.004%
8/14/2025Baker Avenue Asset Management LP4,133$1.50M0.0%-9.2%0.025%
8/14/2025Cerity Partners LLC3,398$1.23M0.0%-8.4%0.020%
8/13/2025ESG Planning DBA Harper Investing14,050$5.09M2.9%-9.8%0.084%
8/13/2025PGIM Custom Harvest LLC366,911$132.94M2.7%+22.2%2.197%
8/13/2025StoneX Group Inc.1,720$623K0.0%-34.2%0.010%
8/13/2025Brown Advisory Inc.2,947$1.07M0.0%-2.7%0.018%
8/13/2025SCS Capital Management LLC1,552$562K0.0%-2.2%0.009%
8/13/2025Marshall Wace LLP685$248K0.0%N/A0.004%
8/13/2025Royal Fund Management LLC5,487$2M0.2%+2.1%0.033%
8/13/2025Baird Financial Group Inc.1,144$414K0.0%-6.3%0.007%
8/13/2025First Trust Advisors LP703$255K0.0%-11.1%0.004%
8/13/2025CW Advisors LLC2,319$841K0.0%+99.9%0.014%
8/13/2025McCollum Christoferson Group LLC554$201K0.1%N/A0.003%
8/13/2025M&T Bank Corp67,152$24.33M0.1%-18.5%0.402%
8/13/2025Fisher Asset Management LLC1,428$518K0.0%-10.2%0.009%
8/13/2025Financial Freedom LLC19,390$7.02M3.8%-2.8%0.116%
8/13/2025Bernardo Wealth Planning LLC660$239K0.1%N/A0.004%
8/13/2025Lido Advisors LLC43,497$15.76M0.1%-6.7%0.260%
8/13/2025Northwestern Mutual Wealth Management Co.202,336$73.31M0.1%+0.5%1.212%
8/13/2025Sumitomo Mitsui Financial Group Inc.1,989$721K0.0%-53.0%0.012%
8/13/2025Safe Harbor Fiduciary LLC1,072$388K0.4%+17,766.7%0.006%
8/13/2025Russell Investments Group Ltd.563$204K0.0%-19.9%0.003%
8/12/2025J.W. Cole Advisors Inc.4,623$1.68M0.0%+69.3%0.028%
8/12/2025One Charles Private Wealth Services LLC3,222$1.17M0.3%+7.5%0.019%
8/12/2025Global Retirement Partners LLC1,706$618K0.0%N/A0.010%
8/12/2025Soundwatch Capital LLC3,021$1.10M0.0%N/A0.018%
8/12/2025AlphaCore Capital LLC14,980$5.43M0.2%+16,922.7%0.090%
8/12/2025MAI Capital Management1,563$566K0.0%-6.1%0.009%
8/12/2025JPMorgan Chase & Co.479,965$173.90M0.0%-7.4%2.874%
8/12/2025NFP Retirement Inc.2,407$872K0.1%+3.3%0.014%
8/11/2025TD Waterhouse Canada Inc.5,489$2.00M0.0%+15.6%0.033%
8/11/2025Anfield Capital Management LLC20,044$7.26M2.4%-1.2%0.121%
8/11/2025Wealthspire Advisors LLC561$203K0.0%N/A0.003%
8/11/2025Adaptive Financial Consulting LLC35,023$12.69M5.3%-0.3%0.211%
8/11/2025Intrust Bank NA812$294K0.0%N/A0.005%
8/11/2025Nomura Asset Management Co. Ltd.676$245K0.0%-54.2%0.004%
8/11/2025Western Wealth Management LLC862$312K0.0%-14.1%0.005%
8/8/2025Rockefeller Capital Management L.P.80,114$30.75M0.1%-4.9%0.482%
8/8/2025Avantax Advisory Services Inc.6,609$2.40M0.0%-64.7%0.040%
8/8/2025Cetera Investment Advisers55,601$20.15M0.0%-19.9%0.334%
8/8/2025Flaharty Asset Management LLC281$102K0.0%+33.8%0.002%
8/8/2025Creative Planning10,751$3.90M0.0%-0.5%0.065%
8/8/2025Condor Capital Management2,179$789K0.1%-2.1%0.013%
8/8/2025Empower Advisory Group LLC40,938$14.83M0.0%+50.3%0.246%
8/8/2025Foundations Investment Advisors LLC77,743$28.17M0.4%+4.6%0.468%
8/8/2025Mittelman Wealth Management1,262$457K0.4%-12.5%0.008%
8/8/2025Advisors Capital Management LLC9,800$3.55M0.0%+2.3%0.059%
8/8/2025Richmond Brothers Inc.18,973$6.87M4.5%+68.1%0.114%
8/8/2025Bailard Inc.24,749$8.97M0.2%-2.9%0.149%
8/8/2025PNC Financial Services Group Inc.63,756$23.10M0.0%-1.3%0.384%
8/8/2025Comprehensive Financial Planning Inc. PA289$105K0.1%-60.6%0.002%
8/7/2025Clarity Wealth Advisors LLC9,988$3.62M0.9%-7.0%0.060%
8/7/2025Nwam LLC895$333K0.0%+19.3%0.005%
8/7/2025Montag A & Associates Inc.3,524$1.28M0.1%+1.7%0.021%
8/7/2025Birchcreek Wealth Management LLC1,428$517K0.3%+12.2%0.009%
8/7/2025Allworth Financial LP1,494$541K0.0%+14.0%0.009%
8/7/2025Fountainhead AM LLC3,207$1.16M0.2%+420.6%0.019%
8/7/2025PFG Advisors17,803$6.45M0.2%+17.6%0.107%
8/7/2025Sound View Wealth Advisors Group LLC3,727$1.35M0.1%-4.5%0.022%
8/6/2025Prospera Financial Services Inc3,510$1.27M0.0%-9.2%0.021%
(Data available from 1/1/2016 forward)

VCR Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of VCR shares?

During the previous two years, 518 institutional investors and hedge funds held shares of Vanguard Consumer Discretionary ETF. The most heavily invested institutionals were Bank of America Corp DE ($539.33M), JPMorgan Chase & Co. ($173.90M), Kingstone Capital Partners Texas LLC ($135.42M), PGIM Custom Harvest LLC ($132.94M), UBS Group AG ($131.72M), Wells Fargo & Company MN ($125.76M), and Beacon Capital Management Inc. ($123.61M).Learn more on Vanguard Consumer Discretionary ETF's institutional investors.

Which institutional investors have been buying Vanguard Consumer Discretionary ETF's stock?

Of the 426 institutional investors that purchased Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: International Assets Investment Management LLC ($6.79M), Wealthfront Advisers LLC ($5.56M), Beacon Capital Management Inc. ($1.10M), Kingstone Capital Partners Texas LLC ($373.74K), Calton & Associates Inc. ($372.54K), Envestnet Asset Management Inc. ($239.48K), and Raymond James Financial Inc. ($214.36K).

How much institutional buying is happening at Vanguard Consumer Discretionary ETF?

Institutional investors have bought a total of 14,547,494 shares in the last 24 months. This purchase volume represents approximately $5.18B in transactions.

Which of Vanguard Consumer Discretionary ETF's major shareholders have been selling company stock?

Of the 234 institutional investors that sold Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Beacon Capital Management Inc. ($366.18K), Envestnet Asset Management Inc. ($102.25K), Goldman Sachs Group Inc. ($72.62K), JPMorgan Chase & Co. ($62.70K), Auto Owners Insurance Co ($40.97K), Captrust Financial Advisors ($35.89K), and M&T Bank Corp ($31.82K).

How much institutional selling is happening at Vanguard Consumer Discretionary ETF?

Institutional investors have sold a total of 1,133,164 shares in the last 24 months. This volume of shares sold represents approximately $386.81M in transactions.


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This page (NYSEARCA:VCR) was last updated on 10/9/2025 by MarketBeat.com Staff
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