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Vanguard Consumer Discretionary ETF (VCR) Institutional Ownership

Vanguard Consumer Discretionary ETF logo
$383.39 +0.78 (+0.20%)
As of 09:57 AM Eastern
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Institutional Ownership Changes (13F Filings) for Vanguard Consumer Discretionary ETF (NYSEARCA:VCR)

Number of
Institutional Buyers
(last 12 months)
316
Total
Institutional Inflows
(last 12 months)
$5.09B
Number of
Institutional Sellers
(last 12 months)
235
Total
Institutional Outflows
(last 12 months)
$394.50M
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VCR Institutional Buying and Selling by Quarter

Vanguard Consumer Discretionary ETF Major Shareholders & Ownership History

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Reporting DateMajor Shareholder NameShares HeldMarket Value% of PortfolioQuarterly Change in SharesOwnership in CompanyDetails
8/29/2025 Centaurus Financial Inc.3,021$1.10M0.1%+4.4%0.018%
8/27/2025 Orion Porfolio Solutions LLC4,618$1.67M0.0%+17.2%0.028%
8/19/2025 Cape Investment Advisory Inc.854$309K0.1%-11.6%0.005%
8/19/2025 Anchor Investment Management LLC10,340$3.75M0.3%-0.4%0.062%
8/18/2025 N.E.W. Advisory Services LLC7,872$2.85M0.3%-21.2%0.047%
8/18/2025 Hershey Financial Advisers LLC4,669$1.69M1.5%N/A0.028%
8/15/2025 Tower Research Capital LLC TRC 5,061$1.83M0.0%-42.5%0.030%
8/15/2025 Corient Private Wealth LLC39,438$14.29M0.0%+102.8%0.236%
8/15/2025 Captrust Financial Advisors3,016$1.09M0.0%-92.2%0.018%
8/15/2025 Keel Point LLC643$233K0.0%N/A0.004%
8/15/2025 Visionary Wealth Advisors1,146$415K0.0%+11.3%0.007%
8/15/2025 Snowden Capital Advisors LLC5,947$2.16M0.1%-1.9%0.036%
8/15/2025 Redwood Financial Network Corp1,353$490K0.3%-4.8%0.008%
8/15/2025 Orion Porfolio Solutions LLC4,618$1.67M0.0%+17.2%0.028%
8/15/2025 MML Investors Services LLC19,890$7.21M0.0%-1.5%0.119%
8/15/2025 Modern Wealth Management LLC703$255K0.0%-17.4%0.004%
8/15/2025 Garden State Investment Advisory Services LLC706$257K0.1%-6.4%0.004%
8/15/2025 EP Wealth Advisors LLC6,602$2.39M0.0%+136.9%0.040%
8/15/2025 BNP Paribas Financial Markets28,050$10.16M0.0%-16.5%0.168%
8/15/2025 Bank of America Corp DE1,488,541$539.33M0.0%+0.2%8.913%
8/15/2025 Ameriprise Financial Inc.183,029$66.32M0.0%+1.8%1.096%
8/14/2025 Jane Street Group LLC3,064$1.11M0.0%-53.0%0.018%
8/14/2025 Ausdal Financial Partners Inc.5,346$1.94M0.1%-4.2%0.032%
8/14/2025 Raymond James Financial Inc.118,349$42.88M0.0%+22.3%0.709%
8/14/2025 Quantinno Capital Management LP5,084$1.84M0.0%+14.5%0.030%
8/14/2025 Ieq Capital LLC10,091$3.66M0.0%+357.2%0.060%
8/14/2025 Main Street Financial Solutions LLC3,542$1.28M0.1%-6.6%0.021%
8/14/2025 FWL Investment Management LLC297$108K0.0%-19.1%0.002%
8/14/2025 NewEdge Advisors LLC3,831$1.39M0.0%+9.5%0.023%
8/14/2025 Qube Research & Technologies Ltd704$255K0.0%+4,593.3%0.004%
8/14/2025 Baker Avenue Asset Management LP4,133$1.50M0.0%-9.2%0.025%
8/14/2025 Cerity Partners LLC3,398$1.23M0.0%-8.4%0.020%
8/13/2025 ESG Planning DBA Harper Investing14,050$5.09M2.9%-9.8%0.084%
8/13/2025 PGIM Custom Harvest LLC366,911$132.94M2.7%+22.2%2.197%
8/13/2025 StoneX Group Inc.1,720$623K0.0%-34.2%0.010%
8/13/2025 Brown Advisory Inc.2,947$1.07M0.0%-2.7%0.018%
8/13/2025 SCS Capital Management LLC1,552$562K0.0%-2.2%0.009%
8/13/2025 Marshall Wace LLP685$248K0.0%N/A0.004%
8/13/2025 Royal Fund Management LLC5,487$2M0.2%+2.1%0.033%
8/13/2025 Baird Financial Group Inc.1,144$414K0.0%-6.3%0.007%
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8/13/2025 First Trust Advisors LP703$255K0.0%-11.1%0.004%
8/13/2025 CW Advisors LLC2,319$841K0.0%+99.9%0.014%
8/13/2025 McCollum Christoferson Group LLC554$201K0.1%N/A0.003%
8/13/2025 M&T Bank Corp67,152$24.33M0.1%-18.5%0.402%
8/13/2025 Fisher Asset Management LLC1,428$518K0.0%-10.2%0.009%
8/13/2025 Financial Freedom LLC19,390$7.02M3.8%-2.8%0.116%
8/13/2025 Bernardo Wealth Planning LLC660$239K0.1%N/A0.004%
8/13/2025 Lido Advisors LLC43,497$15.76M0.1%-6.7%0.260%
8/13/2025 Northwestern Mutual Wealth Management Co.202,336$73.31M0.1%+0.5%1.212%
8/13/2025 Sumitomo Mitsui Financial Group Inc.1,989$721K0.0%-53.0%0.012%
8/13/2025 Safe Harbor Fiduciary LLC1,072$388K0.4%+17,766.7%0.006%
8/13/2025 Russell Investments Group Ltd.563$204K0.0%-19.9%0.003%
8/12/2025 J.W. Cole Advisors Inc.4,623$1.68M0.0%+69.3%0.028%
8/12/2025 One Charles Private Wealth Services LLC3,222$1.17M0.3%+7.5%0.019%
8/12/2025 Global Retirement Partners LLC1,706$618K0.0%N/A0.010%
8/12/2025 Soundwatch Capital LLC3,021$1.10M0.0%N/A0.018%
8/12/2025 AlphaCore Capital LLC14,980$5.43M0.2%+16,922.7%0.090%
8/12/2025 MAI Capital Management1,563$566K0.0%-6.1%0.009%
8/12/2025 JPMorgan Chase & Co.479,965$173.90M0.0%-7.4%2.874%
8/12/2025 NFP Retirement Inc.2,407$872K0.1%+3.3%0.014%
8/11/2025 TD Waterhouse Canada Inc.5,489$2.00M0.0%+15.6%0.033%
8/11/2025 Anfield Capital Management LLC20,044$7.26M2.4%-1.2%0.121%
8/11/2025 Wealthspire Advisors LLC561$203K0.0%N/A0.003%
8/11/2025 Adaptive Financial Consulting LLC35,023$12.69M5.3%-0.3%0.211%
8/11/2025 Intrust Bank NA812$294K0.0%N/A0.005%
8/11/2025 Nomura Asset Management Co. Ltd.676$245K0.0%-54.2%0.004%
8/11/2025 Western Wealth Management LLC862$312K0.0%-14.1%0.005%
8/8/2025 Rockefeller Capital Management L.P.80,114$30.75M0.1%-4.9%0.482%
8/8/2025 Avantax Advisory Services Inc.6,609$2.40M0.0%-64.7%0.040%
8/8/2025 Cetera Investment Advisers55,601$20.15M0.0%-19.9%0.334%
8/8/2025 Flaharty Asset Management LLC281$102K0.0%+33.8%0.002%
8/8/2025 Creative Planning10,751$3.90M0.0%-0.5%0.065%
8/8/2025 Condor Capital Management2,179$789K0.1%-2.1%0.013%
8/8/2025 Empower Advisory Group LLC40,938$14.83M0.0%+50.3%0.246%
8/8/2025 Foundations Investment Advisors LLC77,743$28.17M0.4%+4.6%0.468%
8/8/2025 Mittelman Wealth Management1,262$457K0.4%-12.5%0.008%
8/8/2025 Advisors Capital Management LLC9,800$3.55M0.0%+2.3%0.059%
8/8/2025 Richmond Brothers Inc.18,973$6.87M4.5%+68.1%0.114%
8/8/2025 Bailard Inc.24,749$8.97M0.2%-2.9%0.149%
8/8/2025 PNC Financial Services Group Inc.63,756$23.10M0.0%-1.3%0.384%
8/8/2025 Comprehensive Financial Planning Inc. PA289$105K0.1%-60.6%0.002%
8/7/2025 Clarity Wealth Advisors LLC9,988$3.62M0.9%-7.0%0.060%
8/7/2025 Nwam LLC895$333K0.0%+19.3%0.005%
8/7/2025 Montag A & Associates Inc.3,524$1.28M0.1%+1.7%0.021%
8/7/2025 Birchcreek Wealth Management LLC1,428$517K0.3%+12.2%0.009%
8/7/2025 Allworth Financial LP1,494$541K0.0%+14.0%0.009%
8/7/2025 Fountainhead AM LLC3,207$1.16M0.2%+420.6%0.019%
8/7/2025 PFG Advisors17,803$6.45M0.2%+17.6%0.107%
8/7/2025 Sound View Wealth Advisors Group LLC3,727$1.35M0.1%-4.5%0.022%
8/6/2025 Prospera Financial Services Inc3,510$1.27M0.0%-9.2%0.021%
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8/6/2025 AGF Management Ltd.7,741$2.81M0.0%-12.9%0.047%
8/6/2025 AE Wealth Management LLC15,479$5.61M0.0%+11.8%0.093%
8/6/2025 Garrison Point Advisors LLC571$207K0.1%N/A0.003%
8/6/2025 Bonfire Financial16,075$5.83M4.8%+3.9%0.097%
8/6/2025 KCM Investment Advisors LLC85,565$31.00M1.0%+2.7%0.515%
8/6/2025 Bryn Mawr Trust Advisors LLC638$231K0.0%-22.3%0.004%
8/6/2025 Savant Capital LLC822$298K0.0%N/A0.005%
8/6/2025 Stonebridge Financial Planning Group LLC3,338$1.21M0.5%-8.3%0.020%
8/6/2025 Simmons Bank1,592$577K0.0%-8.1%0.010%
8/5/2025 Prosperity Consulting Group LLC564$204K0.0%N/A0.003%
(Data available from 1/1/2016 forward)

VCR Institutional Ownership - Frequently Asked Questions

Who are the largest shareholders of VCR shares?

During the previous two years, 515 institutional investors and hedge funds held shares of Vanguard Consumer Discretionary ETF. The most heavily invested institutionals were Bank of America Corp DE ($539.33M), JPMorgan Chase & Co. ($173.90M), Kingstone Capital Partners Texas LLC ($135.42M), PGIM Custom Harvest LLC ($132.94M), UBS Group AG ($131.72M), Wells Fargo & Company MN ($125.76M), and Northwestern Mutual Wealth Management Co. ($73.31M).Learn more on Vanguard Consumer Discretionary ETF's institutional investors.

Which institutional investors have been buying Vanguard Consumer Discretionary ETF's stock?

Of the 423 institutional investors that purchased Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have bought the highest volume of shares: International Assets Investment Management LLC ($6.79M), Wealthfront Advisers LLC ($5.56M), Beacon Capital Management Inc. ($868.17K), Kingstone Capital Partners Texas LLC ($373.74K), Calton & Associates Inc. ($372.54K), Envestnet Asset Management Inc. ($239.48K), and Raymond James Financial Inc. ($214.36K).

How much institutional buying is happening at Vanguard Consumer Discretionary ETF?

Institutional investors have bought a total of 14,322,711 shares in the last 24 months. This purchase volume represents approximately $5.09B in transactions.

Which of Vanguard Consumer Discretionary ETF's major shareholders have been selling company stock?

Of the 235 institutional investors that sold Vanguard Consumer Discretionary ETF's stock in the last 24 months, the following investors and hedge funds have sold the highest volume of shares: Beacon Capital Management Inc. ($366.18K), Envestnet Asset Management Inc. ($102.25K), Goldman Sachs Group Inc. ($72.62K), JPMorgan Chase & Co. ($62.70K), Auto Owners Insurance Co ($40.97K), Captrust Financial Advisors ($35.89K), and M&T Bank Corp ($31.82K).

How much institutional selling is happening at Vanguard Consumer Discretionary ETF?

Institutional investors have sold a total of 1,156,298 shares in the last 24 months. This volume of shares sold represents approximately $394.50M in transactions.


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This page (NYSEARCA:VCR) was last updated on 9/3/2025 by MarketBeat.com Staff
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