Pernod Ricard is a France-based beverage company that produces, distributes and markets wines and spirits. Its portfolio spans whisky, vodka, gin, rum, cognac, champagne, sparkling wine, liqueurs and anise-flavored spirits, serving consumers through a global network of subsidiaries, distributors and commercial partners.
The company’s brand portfolio includes Absolut vodka, Jameson Irish whiskey, Chivas Regal, Ballantine’s, Royal Salute and The Glenlivet Scotch whiskies, Martell cognac, Havana Club rum, Malibu, Beefeater gin, Kahlúa, Mumm and Perrier-Jouët champagnes, and Ricard pastis. Pernod Ricard also manages a range of local and regional brands tailored to specific markets.
Pernod Ricard was created in 1975 through the merger of French spirits companies Pernod and Ricard. Based in Paris, the group serves markets across Europe, North and South America, Asia-Pacific, Africa and other international regions. Its activities include brand development, production, supply-chain management, marketing and the distribution of alcoholic beverages.
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