Agassi Sports Entertainment operates as a diversified sports and entertainment firm offering a broad range of services encompassing athlete management, event promotion, and digital content production. Through its integrated platform, the company provides representation and endorsement sourcing for professional athletes, organizes live sporting events and tournaments, and develops multimedia programming for distribution across television, streaming, and social media channels. Agassi Sports leverages strategic partnerships with venues, brands, and rights holders to deliver high‐profile competitions and fan experiences.
The company’s core activities include talent recruitment and contract negotiation, event logistics and marketing, sponsorship sales, and branded merchandise licensing. Agassi Sports Entertainment applies data analytics and audience insights to optimize sponsorship placement and fan engagement initiatives. Its production arm creates original programming—such as athlete profiles, behind‐the‐scenes documentaries, and highlight reels—designed to amplify athlete visibility and generate digital revenue streams through advertising and subscription models.
Founded in 2012 by sports management veteran David Agassi, the firm initially focused on regional tennis and golf exhibitions in the United States. Over the past decade, it has expanded into multi‐sport festivals and international event series, most notably the North American Pro Series and the Asia‐Pacific Showcase. Strategic acquisitions of boutique production studios and minor league franchises have enabled the company to broaden its content library and strengthen its foothold in emerging markets.
Headquartered in Fort Lauderdale, Florida, Agassi Sports Entertainment maintains offices in Los Angeles, London, and Singapore to support its global operations. The executive leadership team is led by Chief Executive Officer Michael Agassi, whose experience spans sports media and brand partnerships, and Chief Financial Officer Linda Tran, who oversees corporate finance and strategic investments. Together, they guide the company’s expansion into new territories and digital platforms while preserving its commitment to athlete development and fan engagement.
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