adidas (ADDDF) Stock Price, News & Analysis

Company Overview

adidas AG (OTCMKTS:ADDDF) is a German multinational corporation specializing in the design, manufacture and distribution of athletic footwear, apparel and accessories. The company’s product portfolio spans performance running, training, football, basketball, outdoor and lifestyle categories, serving professional athletes and everyday consumers. Through its flagship adidas brand and collaborations under labels such as Y-3 and adidas Originals, the firm delivers style-driven, technology-rich offerings worldwide.

adidas operates an integrated value chain that encompasses product design, research and development, sourcing, manufacturing and wholesale and direct-to-consumer channels. The company sells its items via a global network of retail stores, e-commerce platforms and wholesale partners. Continuous investment in digital platforms and proprietary materials—such as BOOST cushioning technology—aims to enhance both performance and consumer experience.

With a presence in over 100 countries, adidas maintains strong market positions in Europe, North America, Greater China, Asia-Pacific and Latin America. Regional headquarters in Germany, the United States, China and Singapore support tailored market strategies and supply-chain efficiency. High-profile collaborations with athletes, designers and cultural icons further reinforce brand visibility and drive global engagement.

Founded in 1949 by Adolf “Adi” Dassler in Herzogenaurach, Germany, adidas has evolved from a local shoemaking workshop into one of the world’s leading sportswear companies. The firm’s commitment to innovation and sustainability is evident in initiatives to reduce environmental impact through recycled materials and eco-conscious production. In January 2023, Bjørn Gulden assumed the role of CEO, drawing on extensive industry experience to guide adidas through strategic growth and digital transformation.

Key Stats

• Today's Range: $205.94 to $209.06
• 50-Day Range: $188.00 to $245.90
• 52-Week Range: $187.77 to $274.60
• Volume: 55 shs
• Average Volume: 1,896 shs
• Market Capitalization: N/A
• P/E Ratio: 70.43
• Dividend Yield: 0.54%
• Price Target: N/A
• Consensus Rating: N/A

adidas Stock Analysis - MarketRank™

adidas scored higher than 20% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for adidas.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of adidas is 70.43, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 280.89.

Price to Earnings Ratio vs. Sector

The P/E ratio of adidas is 70.43, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 518.46.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

adidas has a short interest ratio ("days to cover") of 71.7, which indicates bearish sentiment.

Change versus previous month

Short interest in adidas has recently decreased by 11.06%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

adidas pays a meaningful dividend of 2.23%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

adidas does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of adidas is 37.90%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

adidas has a short interest ratio ("days to cover") of 71.7, which indicates bearish sentiment.

Change versus previous month

Short interest in adidas has recently decreased by 11.06%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 2.8 / 5
• News Sentiment: N/A

News Sentiment

adidas has a news sentiment score of 0.98. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.43 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 1 news article for adidas this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, adidas insiders have not sold or bought any company stock.

Percentage Held by Institutions

Only 37.38% of the stock of adidas is held by institutions.

ADDDF Stock Analysis - Frequently Asked Questions

How have ADDDF shares performed this year?

adidas' stock was trading at $240.89 at the beginning of 2025. Since then, ADDDF shares have decreased by 13.2% and is now trading at $209.0550.

How were adidas' earnings last quarter?

adidas AG (OTCMKTS:ADDDF) posted its quarterly earnings results on Thursday, March, 5th. The company reported ($0.67) EPS for the quarter, missing the consensus estimate of $0.09 by $0.76.

How do I buy shares of adidas?

Shares of ADDDF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Company Calendar

• Last Earnings: 3/05/2015
• Today: 9/13/2025
• Next Earnings (Estimated): 10/29/2025

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Footwear & Accessories
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:ADDDF
• CIK: N/A
• Web: www.adidas-group.com
• Phone: 499132840
• Fax: N/A
• Employees: 51,561
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 70.43
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A