Adidas (ADDYY) News Today

Adidas AG (ADDYY) shares have decreased, as investors weigh strong earnings against mounting tariff-related cost pressures. Key drivers today include:

• Positive Sentiment: Quarterly earnings beat estimates: Q2 EPS of $1.15 topped consensus of $1.07, with revenue of $6.86 billion surpassing forecasts of $6.30 billion. Earnings Details
• Positive Sentiment: Analysts raise earnings outlook: Telsey Advisory Group lifted Q2 EPS estimates to $1.17 and revised full-year EPS higher. Estimate Upgrade
• Positive Sentiment: Consensus “Buy” rating: The stock holds an average buy recommendation from analysts, suggesting broader market confidence. Analyst Ratings
• Positive Sentiment: Unusually high trading volume: A surge in volume points to renewed investor interest. Volume Spike
• Neutral Sentiment: Maintained guidance despite headwinds: Adidas reaffirmed its full-year outlook but noted ongoing tariff uncertainties. Full-Year Outlook
• Negative Sentiment: Tariff impact weighs on sales growth: Softer-than-expected revenue trends and U.S. tariff jitters contributed to share declines. Sales Softness & Tariffs
• Negative Sentiment: Potential U.S. price hikes: Adidas is considering raising U.S. retail prices to offset a €231 million tariff hit. Price Hike Plans
• Negative Sentiment: Tariff-driven cost increases: CEO warns U.S. import levies will directly raise product costs, pressuring margins. Cost Pressure
• Negative Sentiment: Global trade risks escalate: China–U.S. talks stall, and Adidas flags a €200 million tariff burden in H2. Trade Talk Risks
• Negative Sentiment: Guidance uncertainty grows: The company sees a €200 million cost hit in H2 from U.S. tariffs. Tariff Outlook
• Negative Sentiment: Shares slump: The stock dropped over 7% after warning that tariff costs could total €200 million. Stock Slump
• Negative Sentiment: Tariff-related margin squeeze: Q2 results showed a tens-of-millions-euro hit from U.S. duties, signaling rising costs ahead. Cost Increase Report