Adidas (ADDYY) Stock Forecast & Price Target

Q: What analysts cover Adidas?

Adidas has been rated by research analysts at Barclays , Citigroup , Deutsche Bank Aktiengesellschaft , JPMorgan Chase & Co. , Morgan Stanley , Piper Sandler , Telsey Advisory Group , and UBS Group in the past 90 days.

$82.42 -0.15 (-0.18%)

As of 09/11/2026 03:59 PM Eastern

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Adidas - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 14 Analyst Ratings

Sell
1

Hold
3

Buy
10

Based on 14 Wall Street analysts who have issued ratings for Adidas in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 14 analysts, 1 has given a sell rating, 3 have given a hold rating, and 10 have given a buy rating for ADDYY.

Consensus Price Target

$146.02
77.17% Upside

According to the 14 analysts' twelve-month price targets for Adidas, the average price target is $146.02. The highest price target for ADDYY is $146.02, while the lowest price target for ADDYY is $146.02. The average price target represents a forecasted upside of 77.17% from the current price of $82.42.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ADDYY Analyst Ratings Over Time

Type	Current Forecast 9/12/25 to 9/12/26	1 Month Ago 8/13/25 to 8/13/26	3 Months Ago 6/14/25 to 6/14/26	1 Year Ago 9/12/24 to 9/12/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	10 Buy rating(s)	9 Buy rating(s)	6 Buy rating(s)	4 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$146.02	$146.02	$146.02	N/A
Forecasted Upside	77.17% Upside	58.73% Upside	42.64% Upside	N/A
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

ADDYY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ADDYY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Adidas Stock vs. The Competition

Type	Adidas	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.64	2.20	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	77.17% Upside	187.58% Upside	16.40% Upside
News Sentiment Rating	Positive News See Recent ADDYY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/10/2026	Morgan Stanley 3 of 5 stars		Reiterated Rating	Overweight
9/1/2026	Citigroup 4 of 5 stars		Upgrade	Buy ➝ Overweight
9/1/2026	Barclays 3 of 5 stars		Upgrade	Equal Weight ➝ Overweight
8/4/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral
7/31/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
7/15/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight
7/2/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Overweight
6/30/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
6/10/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sector Perform ➝ Outperform
5/4/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
Get the Latest News and Ratings for ADDYY and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Adidas and its competitors with MarketBeat's FREE daily newsletter.
1/15/2026	Santander Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform
1/6/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$146.02	+46.17%
1/6/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Underperform
10/14/2025	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral
9/3/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/23/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Maul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/21/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/15/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
4/9/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Erwan Rambourg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Saturday at 12:07 PM ET.

Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Thursday, September 10, 2026. Please send any questions or comments about these Adidas pros and cons to contact@marketbeat.com.

Adidas
Bull Case

Here are some ways that investors could benefit from investing in adidas AG:

Adidas AG shares are currently trading at $82.57, which is significantly below the consensus price target of $146.02 set by thirteen ratings firms, suggesting substantial potential for capital appreciation if the stock reverts to analyst expectations.
The company recently raised its full-year 2026 sales outlook, projecting constant-currency revenue growth of 9% to 10%, driven by strong first-half performance and a 14% surge in sales excluding currency movements, indicating robust demand for its athletic footwear and apparel.
Adidas AG has received a consensus recommendation of "Moderate Buy" from analysts, with ten firms issuing Buy ratings and only one issuing a Sell rating, reflecting broad institutional confidence in the company's strategic direction and market position.
The stock offers a dividend yield of 1.37%, providing a modest income stream for investors while the company maintains a healthy return on equity of 22.35% in its most recent quarterly report, demonstrating efficient use of shareholder capital.
Adidas AG benefits from a diversified global presence across Europe, North America, and Asia-Pacific, allowing it to capture growth in multiple markets and mitigate regional economic risks through its extensive retail and e-commerce distribution channels.

Adidas
Bear Case

Investors should be bearish about investing in adidas AG for these reasons:

Adidas AG shares experienced a record 19% single-day decline in late July 2026 after reporting Q2 earnings that missed analyst estimates, with EPS of $1.22 falling short of the $1.38 consensus, raising concerns about the sustainability of recent growth.
Higher marketing costs associated with the FIFA World Cup 2026 have pressured margins, as the company reported net profit from continuing operations of €398 million, which was below the analyst expectation of €430 million, indicating potential profitability headwinds.
The stock has recently crossed below its 50-day moving average, a technical indicator that often signals a short-term downtrend, and the current price of $82.57 is well below the 52-week high of $118.00, reflecting significant recent volatility and investor uncertainty.
Analysts have noted persistent structural risks, including inventory build-ups and weak operating leverage, which could undermine through-cycle earnings stability despite headline sales improvements, making the company's financial performance appear "tricky" to some investors.
Adidas AG faces intense competition in the athletic footwear and apparel sector, with rivals like Nike and other brands continuously innovating, which may limit the company's ability to maintain market share and pricing power in key product categories.

ADDYY Forecast - Frequently Asked Questions

According to the research reports of 14 Wall Street equities research analysts, the average twelve-month stock price forecast for Adidas is $146.02, with a high forecast of $146.02 and a low forecast of $146.02.

14 Wall Street research analysts have issued "buy," "hold," and "sell" ratings for Adidas in the last year. There is currently 1 sell rating, 3 hold ratings and 10 buy ratings for the stock. The consensus among Wall Street research analysts is that investors should "moderate buy" ADDYY shares.

According to analysts, Adidas's stock has a predicted upside of 77.17% based on their 12-month stock forecasts.

Over the previous 90 days, Adidas's stock had 2 upgrades and 1 downgrade by analysts.

Adidas has been rated by research analysts at Barclays, Citigroup, Deutsche Bank Aktiengesellschaft, JPMorgan Chase & Co., Morgan Stanley, Piper Sandler, Telsey Advisory Group, and UBS Group in the past 90 days.

Analysts like Adidas more than other "consumer discretionary" companies. The consensus rating for Adidas is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ADDYY compares to other companies.

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Brokerages With Adidas Recommendations

MarketBeat monitors more than a dozen sources for Adidas analyst ratings, with the most recent rating issued on 9/10/2026.

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Adidas (ADDYY) Stock Forecast & Price Target