Adidas (ADDYY) Stock Forecast & Price Target

$85.55 +0.65 (+0.77%)

As of 10:13 AM Eastern

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Adidas - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 10 Analyst Ratings

Sell
1

Hold
3

Buy
6

Based on 10 Wall Street analysts who have issued ratings for Adidas in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 10 analysts, 1 has given a sell rating, 3 have given a hold rating, 5 have given a buy rating, and 1 has given a strong buy rating for ADDYY.

Consensus Price Target

$146.02
70.68% Upside

According to the 10 analysts' twelve-month price targets for Adidas, the average price target is $146.02. The highest price target for ADDYY is $146.02, while the lowest price target for ADDYY is $146.02. The average price target represents a forecasted upside of 70.68% from the current price of $85.55.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ADDYY Analyst Ratings Over Time

Type	Current Forecast 5/14/25 to 5/14/26	1 Month Ago 4/14/25 to 4/14/26	3 Months Ago 2/13/25 to 2/13/26	1 Year Ago 5/14/24 to 5/14/25
Strong Buy	1 Strong Buy rating(s)	2 Strong Buy rating(s)	3 Strong Buy rating(s)	2 Strong Buy rating(s)
Buy	5 Buy rating(s)	6 Buy rating(s)	6 Buy rating(s)	4 Buy rating(s)
Hold	3 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)
Sell	1 Sell rating(s)	2 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$146.02	$146.02	$146.02	N/A
Forecasted Upside	70.68% Upside	79.85% Upside	58.82% Upside	N/A
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

ADDYY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ADDYY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Adidas Stock vs. The Competition

Type	Adidas	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.60	2.08	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	71.99% Upside	80.68% Upside	17.11% Upside
News Sentiment Rating	Very Positive News See Recent ADDYY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
5/5/2026	Royal Bank Of Canada 3 of 5 stars		Reiterated Rating	Sector Perform
5/4/2026	Zacks Research Not Rated		Upgrade	Strong Sell ➝ Hold
2/3/2026	Citigroup 4 of 5 stars		Reiterated Rating	Buy
1/15/2026	Santander Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform
1/6/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$146.02	+46.17%
1/6/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Underperform
12/10/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
10/14/2025	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral
9/3/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/23/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Maul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
5/5/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight
4/21/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/15/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
4/9/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Erwan Rambourg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
9/9/2024	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	C. Madjo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight ➝ Equal Weight
7/17/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Thursday at 10:18 AM ET.

Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Saturday, May 9, 2026. Please send any questions or comments about these Adidas pros and cons to contact@marketbeat.com.

Adidas
Bull Case

Here are some ways that investors could benefit from investing in adidas AG:

The current stock price is around $84.77, which is near its 52-week low, potentially offering a buying opportunity for investors looking for value.
Analysts have a consensus target price of approximately $146.02, indicating significant upside potential from the current price level.
Adidas AG has reported strong revenue growth, exceeding analysts' expectations, which suggests robust demand for its products.
The company maintains a solid market capitalization of about $28.92 billion, reflecting its established position in the athletic apparel market.
Recent analyst ratings show a mix of "Buy" and "Outperform" ratings, indicating positive sentiment among financial experts regarding the company's future performance.

Adidas
Bear Case

Investors should be bearish about investing in adidas AG for these reasons:

Management has warned of a "very volatile" operating environment, which raises concerns about execution risk and could impact future guidance negatively.
Pricing pressure and increasing discounts may erode profit margins, as the company needs to "defend newness" in a competitive market.
Despite strong revenue, the company reported earnings per share that missed consensus estimates, indicating potential challenges in profitability.
Adidas AG's quick ratio of 0.68 suggests potential liquidity issues, as it indicates the company may not have enough short-term assets to cover its short-term liabilities.
Recent downgrades from some analysts reflect caution regarding the company's ability to navigate current market challenges effectively.

ADDYY Forecast - Frequently Asked Questions

According to the research reports of 10 Wall Street equities research analysts, the average twelve-month stock price forecast for Adidas is $146.02, with a high forecast of $146.02 and a low forecast of $146.02.

10 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Adidas in the last twelve months. There is currently 1 sell rating, 3 hold ratings, 5 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ADDYY shares.

According to analysts, Adidas's stock has a predicted upside of 70.68% based on their 12-month stock forecasts.

Over the previous 90 days, Adidas's stock had 1 upgrade and 1 downgrade by analysts.

Adidas has been rated by research analysts at Royal Bank Of Canada, and Zacks Research in the past 90 days.

Analysts like Adidas more than other "consumer discretionary" companies. The consensus rating for Adidas is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ADDYY compares to other companies.

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This page (OTCMKTS:ADDYY) was last updated on 5/14/2026 by MarketBeat.com Staff.

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Adidas (ADDYY) Stock Forecast & Price Target

Adidas - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ADDYY Analyst Ratings Over Time

ADDYY Analyst Recommendations By Month

ADDYY Price Targets by Month

Adidas Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

Adidas
Bull Case

Adidas
Bear Case

ADDYY Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Adidas Recommendations

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Stock Ideas and Recommendations

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Adidas (ADDYY) Stock Forecast & Price Target

Adidas - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ADDYY Analyst Ratings Over Time

ADDYY Analyst Recommendations By Month

ADDYY Price Targets by Month

Adidas Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

Adidas Bull Case

Adidas Bear Case

ADDYY Forecast - Frequently Asked Questions

What is Adidas' forecast for 2026?

Should I buy or sell Adidas stock right now?

Does Adidas's stock price have much upside?

Has Adidas been upgraded or downgraded by Wall Street analysts recently?

What analysts cover Adidas?

Do Wall Street analysts like Adidas more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Adidas Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Adidas
Bull Case

Adidas
Bear Case