Adidas (ADDYY) Stock Forecast & Price Target

$97.66 -1.94 (-1.95%)

As of 03:59 PM Eastern

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Adidas - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 9 Analyst Ratings

Sell
1

Hold
2

Buy
6

Based on 9 Wall Street analysts who have issued ratings for Adidas in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 9 analysts, 1 has given a sell rating, 2 have given a hold rating, and 6 have given a buy rating for ADDYY.

Consensus Price Target

$146.02
49.52% Upside

According to the 9 analysts' twelve-month price targets for Adidas, the average price target is $146.02. The highest price target for ADDYY is $146.02, while the lowest price target for ADDYY is $146.02. The average price target represents a forecasted upside of 49.52% from the current price of $97.66.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ADDYY Analyst Ratings Over Time

Type	Current Forecast 6/23/25 to 6/23/26	1 Month Ago 5/24/25 to 5/24/26	3 Months Ago 3/25/25 to 3/25/26	1 Year Ago 6/23/24 to 6/23/25
Strong Buy	0 Strong Buy rating(s)	0 Strong Buy rating(s)	3 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	6 Buy rating(s)	5 Buy rating(s)	6 Buy rating(s)	4 Buy rating(s)
Hold	2 Hold rating(s)	3 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	2 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$146.02	$146.02	$146.02	N/A
Forecasted Upside	49.52% Upside	62.93% Upside	90.60% Upside	N/A
Consensus Rating	Moderate Buy	Hold	Moderate Buy	Buy

ADDYY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ADDYY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Adidas Stock vs. The Competition

Type	Adidas	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.56	2.10	2.52
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	49.36% Upside	111.59% Upside	16.21% Upside
News Sentiment Rating	Neutral News See Recent ADDYY News	Positive News	Positive News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
6/10/2026	Royal Bank Of Canada 3 of 5 stars		Upgrade	Sector Perform ➝ Outperform
5/4/2026	Zacks Research Not Rated		Upgrade	Strong Sell ➝ Hold
2/3/2026	Citigroup 4 of 5 stars		Reiterated Rating	Buy
1/15/2026	Santander Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform
1/6/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$146.02	+46.17%
1/6/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Underperform
12/10/2025	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
10/14/2025	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral
9/3/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/23/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Maul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
5/5/2025	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Anna Andreeva Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Initiated Coverage	Overweight
4/21/2025	Robert W. Baird Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Jonathan Komp Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/15/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
4/9/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Erwan Rambourg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
9/9/2024	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	C. Madjo Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Reiterated Rating	Overweight ➝ Equal Weight
7/17/2024	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Cristina Fernandez Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Market Perform ➝ Outperform

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Tuesday at 09:08 PM ET.

Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Friday, June 19, 2026. Please send any questions or comments about these Adidas pros and cons to contact@marketbeat.com.

Adidas
Bull Case

Here are some ways that investors could benefit from investing in adidas AG:

The current stock price is around $95.26, which may present a buying opportunity for investors looking for value in the athletic apparel market.
adidas AG has a strong global presence, operating in multiple regions including Europe, North America, and Asia-Pacific, which diversifies its revenue streams and reduces dependency on any single market.
The company offers a wide range of products, including the latest footwear and apparel, appealing to various consumer segments and trends in the athletic lifestyle sector.
Recent performance metrics indicate a positive trend, with a month-to-month change in short interest suggesting growing investor confidence in the stock.
adidas AG's established brand reputation and innovative product lines position it well to capitalize on the increasing demand for sports and lifestyle products globally.

Adidas
Bear Case

Investors should be bearish about investing in adidas AG for these reasons:

The company has a relatively high short percentage of float, indicating that some investors are betting against the stock, which could signal potential volatility.
Institutional ownership is currently at 0%, suggesting a lack of confidence from larger investors, which may impact stock stability and growth potential.
Recent performance metrics show only a slight increase in shares shorted, which could indicate a lack of strong bullish sentiment among investors.
With an average daily volume of 276,600, liquidity may be a concern for investors looking to enter or exit positions quickly.
The company has faced increasing competition in the athletic apparel market, which could pressure margins and affect future profitability.

ADDYY Forecast - Frequently Asked Questions

According to the research reports of 9 Wall Street equities research analysts, the average twelve-month stock price forecast for Adidas is $146.02, with a high forecast of $146.02 and a low forecast of $146.02.

9 Wall Street equities research analysts have issued "buy," "hold," and "sell" ratings for Adidas in the last year. There is currently 1 sell rating, 2 hold ratings and 6 buy ratings for the stock. The consensus among Wall Street equities research analysts is that investors should "moderate buy" ADDYY shares.

According to analysts, Adidas's stock has a predicted upside of 49.52% based on their 12-month stock forecasts.

Over the previous 90 days, Adidas's stock had 2 upgrades by analysts.

Adidas has been rated by research analysts at Royal Bank Of Canada, and Zacks Research in the past 90 days.

Analysts like Adidas more than other "consumer discretionary" companies. The consensus rating for Adidas is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ADDYY compares to other companies.

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This page (OTCMKTS:ADDYY) was last updated on 6/23/2026 by MarketBeat.com Staff.

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Adidas (ADDYY) Stock Forecast & Price Target

Adidas - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ADDYY Analyst Ratings Over Time

ADDYY Analyst Recommendations By Month

ADDYY Price Targets by Month

Adidas Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

Adidas
Bull Case

Adidas
Bear Case

ADDYY Forecast - Frequently Asked Questions

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Adidas Recommendations

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Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

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Adidas (ADDYY) Stock Forecast & Price Target

Adidas - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Consensus Price Target

ADDYY Analyst Ratings Over Time

ADDYY Analyst Recommendations By Month

ADDYY Price Targets by Month

Adidas Stock vs. The Competition

Recent Analyst Forecasts and Stock Ratings

Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

Adidas Bull Case

Adidas Bear Case

ADDYY Forecast - Frequently Asked Questions

What is Adidas' forecast for 2026?

Should I buy or sell Adidas stock right now?

Does Adidas's stock price have much upside?

Has Adidas been upgraded by Wall Street analysts recently?

What analysts cover Adidas?

Do Wall Street analysts like Adidas more than its competitors?

Stock Forecasts and Research Tools

Today's Analyst Ratings

Top-Rated Stocks

More Ratings Tools

Brokerages With Adidas Recommendations

MarketBeat All Access Features

Best-in-Class Portfolio Monitoring

Stock Ideas and Recommendations

Advanced Stock Screeners and Research Tools

Adidas
Bull Case

Adidas
Bear Case