Adidas (ADDYY) Stock Forecast & Price Target

Q: What analysts cover Adidas?

Adidas has been rated by research analysts at Barclays , Benchmark , Citigroup , Morgan Stanley , Piper Sandler , Robert W. Baird , Sanford C. Bernstein , Telsey Advisory Group , and UBS Group in the past 90 days.

$80.98 +0.37 (+0.46%)

As of 12:49 PM Eastern

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Adidas - Analysts' Recommendations and Stock Price Forecast (2026)

Consensus Rating

Moderate Buy

Based on 16 Analyst Ratings

Sell
1

Hold
4

Buy
11

Based on 16 Wall Street analysts who have issued ratings for Adidas in the last 12 months, the stock has a consensus rating of "Moderate Buy." Out of the 16 analysts, 1 has given a sell rating, 4 have given a hold rating, 10 have given a buy rating, and 1 has given a strong buy rating for ADDYY.

Consensus Price Target

$146.00
80.29% Upside

According to the 16 analysts' twelve-month price targets for Adidas, the average price target is $146.00. The highest price target for ADDYY is $146.00, while the lowest price target for ADDYY is $146.00. The average price target represents a forecasted upside of 80.29% from the current price of $80.98.

MarketBeat calculates consensus analyst ratings for stocks using the most recent rating from each Wall Street analyst that has rated a stock within the last twelve months. Each analyst's rating is normalized to a standardized rating score of 1 (sell), 2 (hold), 3 (buy) or 4 (strong buy). Analyst consensus ratings scores are calculated using the mean average of the number of normalized sell, hold, buy and strong buy ratings from Wall Street analysts. Each stock's consensus analyst rating is derived from its calculated consensus ratings score (0 to .5 = Strong Sell, .5 to 1 = Sell, 1 to 1.5 = Reduce, 1.5 to 2.5 = Hold, 2.5 to 3.0 = Moderate Buy, 3.0 to 3.5 = Buy, >3.5 = Strong Buy). MarketBeat's consensus price targets are a mean average of the most recent available price targets set by each analyst that has set a price target for the stock in the last twelve months. MarketBeat's consensus ratings and consensus price targets may differ from those calculated by other firms due to differences in methodology and available data.

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ADDYY Analyst Ratings Over Time

Type	Current Forecast 10/2/25 to 10/2/26	1 Month Ago 9/2/25 to 9/2/26	3 Months Ago 7/4/25 to 7/4/26	1 Year Ago 10/2/24 to 10/2/25
Strong Buy	1 Strong Buy rating(s)	0 Strong Buy rating(s)	0 Strong Buy rating(s)	3 Strong Buy rating(s)
Buy	10 Buy rating(s)	10 Buy rating(s)	7 Buy rating(s)	4 Buy rating(s)
Hold	4 Hold rating(s)	3 Hold rating(s)	2 Hold rating(s)	1 Hold rating(s)
Sell	1 Sell rating(s)	1 Sell rating(s)	1 Sell rating(s)	0 Sell rating(s)
Consensus Price Target	$146.00	$146.02	$146.02	N/A
Forecasted Upside	80.29% Upside	68.95% Upside	38.87% Upside	N/A
Consensus Rating	Moderate Buy	Moderate Buy	Moderate Buy	Buy

ADDYY Analyst Recommendations By Month

The chart below shows how a company's ratings by analysts have changed over time. Each bar represents the previous year of ratings for that month. Within each bar, the sell ratings are shown in red, the hold ratings are shown in yellow, the buy ratings are shown in green, and the strong buy ratings are shown in dark green.

ADDYY Price Targets by Month

The chart below shows how a company's share price and consensus price target have changed over time. The dark blue line represents the company's actual price. The lighter blue line represents the stock's consensus price target. The even lighter blue range in the background of the two lines represents the low price target and the high price target for each stock.

Adidas Stock vs. The Competition

Type	Adidas	Consumer Discretionary Companies	Broader Market
Consensus Rating Score	2.69	2.19	2.53
Consensus Rating	Moderate Buy	Hold	Moderate Buy
Predicted Upside	81.14% Upside	229.34% Upside	21.97% Upside
News Sentiment Rating	Neutral News See Recent ADDYY News	Neutral News	Neutral News

Recent Analyst Forecasts and Stock Ratings

Rating

Upside/Downside

Action

Time Frame

Start Date

End Date

Show

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Date	Brokerage	Analyst	Action	Rating	Price Target	Report Date Upside/Downside
9/22/2026	Benchmark 4 of 5 stars		Upgrade	Strong-Buy
9/14/2026	Robert W. Baird 3 of 5 stars		Downgrade	Strong-Buy ➝ Hold
9/10/2026	Morgan Stanley 3 of 5 stars		Reiterated Rating	Overweight
9/1/2026	Citigroup Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Buy ➝ Overweight
9/1/2026	Barclays Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Equal Weight ➝ Overweight
8/4/2026	UBS Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Downgrade	Buy ➝ Neutral
7/31/2026	Telsey Advisory Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform
7/15/2026	Piper Sandler Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Overweight
7/2/2026	JPMorgan Chase & Co. Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Overweight
6/30/2026	Deutsche Bank Aktiengesellschaft Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy
Get the Latest News and Ratings for ADDYY and Related Stocks Enter your email address below to receive the latest news and analysts' ratings for Adidas and its competitors with MarketBeat's FREE daily newsletter.
6/10/2026	Royal Bank Of Canada Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Sector Perform ➝ Outperform
5/4/2026	Zacks Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Strong Sell ➝ Hold
1/15/2026	Santander Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Outperform
1/6/2026	Sanford C. Bernstein Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Outperform	$146.02	+46.17%
1/6/2026	Bank of America Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Reiterated Rating	Buy ➝ Underperform
10/14/2025	BTIG Research Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Initiated Coverage	Neutral
9/3/2025	Jefferies Financial Group Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating		Upgrade	Hold ➝ Buy
5/23/2025	DZ Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	T. Maul Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy
4/15/2025	Berenberg Bank Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Nick Anderson Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold
4/9/2025	HSBC Subscribe to MarketBeat All Access for the firm's recommendation accuracy rating	Erwan Rambourg Subscribe to MarketBeat All Access for the analyst's recommendation accuracy rating	Upgrade	Hold ➝ Strong-Buy

Analyst ratings data on MarketBeat is provided by Benzinga and other data providers. This page was last refreshed on Friday at 01:05 PM ET.

Should I Buy Adidas Stock? ADDYY Pros and Cons Explained

These pros and cons were generated based on recent news and financial data from MarketBeat in order to provide readers with the fastest and most accurate insights. They were last updated on Monday, September 28, 2026. Please send any questions or comments about these Adidas pros and cons to contact@marketbeat.com.

Adidas
Bull Case

Here are some ways that investors could benefit from investing in adidas AG:

Adidas AG shares are currently trading at $84.42, which is significantly below the consensus price target of $146.02 set by fifteen research firms, suggesting substantial potential for price appreciation if the stock reverts to analyst expectations.
The company maintains a strong consensus rating of "Moderate Buy" from Wall Street, with recent upgrades including a "strong-buy" rating from Benchmark and an "overweight" rating from Barclays, indicating institutional confidence in the brand's long-term trajectory.
Adidas AG demonstrated strong revenue performance in the second quarter of 2026, generating $7.76 billion in sales, which exceeded the analyst consensus estimate of $7.55 billion, highlighting robust demand for its athletic and lifestyle products.
The company has secured a multi-year partnership as the official uniform and performance apparel partner for the Unrivaled 3-on-3 league, a deal that debuts in the 2027 season and provides a new revenue stream in the growing sports entertainment market.
Adidas AG offers a dividend yield of 1.40%, providing a modest income stream for investors while the company maintains a healthy return on equity of 22.35% and a net margin of 5.30% in its most recent reported quarter.

Adidas
Bear Case

Investors should be bearish about investing in adidas AG for these reasons:

Adidas AG experienced a record 19% single-day stock decline in July 2026 after reporting second-quarter earnings, as higher marketing costs associated with the FIFA World Cup overshadowed record sales and resulted in net profit from continuing operations of €398 million, which missed analyst expectations of €430 million.
Short interest in the stock surged by 855.6% in September 2026, rising to 75,865 shares from 7,939 shares in August, indicating that a significant number of traders are betting against the stock's future performance.
Recent analyst sentiment has turned cautious, with Robert W. Baird downgrading the stock from "strong-buy" to "hold" in September 2026 and UBS Group downgrading it from "buy" to "neutral" in August 2026, reflecting concerns about the company's valuation and earnings sustainability.
The company's earnings per share of $1.22 in the second quarter of 2026 missed the consensus estimate of $1.38 by $0.16, suggesting that profitability growth may be lagging behind revenue expansion due to increased operational and marketing expenses.
Adidas AG faces structural risks related to inventory management and operating leverage, with analysts noting that recent growth is partly driven by non-recurring trends and that the company's reliance on volatile wholesale and fashion cycles undermines through-cycle earnings stability.

ADDYY Forecast - Frequently Asked Questions

According to the research reports of 16 Wall Street equities research analysts, the average twelve-month stock price forecast for Adidas is $146.00, with a high forecast of $146.00 and a low forecast of $146.00.

16 Wall Street analysts have issued "buy," "hold," and "sell" ratings for Adidas in the last year. There is currently 1 sell rating, 4 hold ratings, 10 buy ratings and 1 strong buy rating for the stock. The consensus among Wall Street analysts is that investors should "moderate buy" ADDYY shares.

According to analysts, Adidas's stock has a predicted upside of 80.29% based on their 12-month stock forecasts.

Over the previous 90 days, Adidas's stock had 3 upgrades and 2 downgrades by analysts.

Adidas has been rated by research analysts at Barclays, Benchmark, Citigroup, Morgan Stanley, Piper Sandler, Robert W. Baird, Sanford C. Bernstein, Telsey Advisory Group, and UBS Group in the past 90 days.

Analysts like Adidas more than other "consumer discretionary" companies. The consensus rating for Adidas is Moderate Buy while the average consensus rating for "consumer discretionary" companies is Hold. Learn more on how ADDYY compares to other companies.

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Brokerages With Adidas Recommendations

MarketBeat monitors more than a dozen sources for Adidas analyst ratings, with the most recent rating issued on 10/2/2026.

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Adidas (ADDYY) Stock Forecast & Price Target