ASUSTeK Computer Inc., commonly known as ASUS, is a Taiwan-based technology company that designs, develops and sells computer hardware and consumer electronics. Its product portfolio includes laptops, desktop computers, all-in-one PCs, monitors, graphics cards, motherboards, networking equipment, peripherals and computer components.
ASUS serves consumers, businesses and gaming customers through product lines such as ROG (Republic of Gamers), TUF Gaming and ProArt. The company also develops servers and other enterprise hardware, as well as smartphones under the ZenFone brand. Its products are distributed internationally through retail, online and commercial channels.
Founded in 1989, ASUSTeK is headquartered in Taipei, Taiwan, and has built a global presence across Asia, Europe, North America and other markets. The company is associated with chairman Jonney Shih and has been led operationally by co-chief executive officers Samson Hu and S.Y. Hsu.
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