Big Tree Group, Inc. operates as a health and wellness retailer and distributor of botanical dietary supplements in China and select international markets. Founded in 1999 and headquartered in Shenzhen, the company specializes in the development, marketing and sale of branded health and beauty products based on natural extracts, traditional Chinese medicine and modern nutraceutical science. Its product portfolio spans a range of supplements targeting cardiovascular health, immune support, anti-aging, weight management and overall well-being.
The company’s core offerings include proprietary formulas such as proanthocyanidin-based supplements, collagen peptides and herbal tinctures. These products are marketed under several in-house brands and sold through multiple channels, including a network of over 350 physical retail outlets, e-commerce platforms and third-party pharmacies. Big Tree Group also partners with independent distributors and cross-border online marketplaces to extend its reach to consumers in Southeast Asia and other regions.
In addition to retail operations, Big Tree Group maintains an integrated supply chain that encompasses research and development, raw material sourcing, manufacturing and quality control. The company collaborates with accredited laboratories and adheres to Good Manufacturing Practice (GMP) standards to ensure product safety and efficacy. Its R&D efforts focus on leveraging bioactive compounds found in fruits, seeds and traditional Chinese herbs, combining centuries-old remedies with contemporary extraction and formulation techniques.
Leadership at Big Tree Group includes seasoned executives with deep roots in the health supplement industry. Chief Executive Officer Xiao-Yuan Huang has overseen the company’s expansion into digital channels and the introduction of new product lines tailored to younger demographics. Management continues to pursue strategic partnerships and diversify distribution to strengthen its position in China’s growing wellness market and beyond.
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