Boomer Holdings, Inc. (OTCMKTS:BOMH) is a diversified holding company focused on the acquisition, development and commercialization of consumer wellness and lifestyle brands. Since its founding in 2010, Boomer has pursued an asset-light model, partnering with specialty manufacturers and co-packers to bring fast-growing health and wellness products to market. The company’s portfolio spans nutritional supplements, functional beverages, and personal care items designed to address the needs of active adults and aging populations.
At the core of Boomer’s business activities is product innovation driven by consumer trends in longevity and preventative health. The company’s flagship lines include multivitamin complexes, joint support formulas, and botanical extracts that incorporate clinically studied ingredients. Boomer also leverages relationships with research laboratories to develop next-generation formulations that meet evolving regulatory standards in the United States and Europe.
Boomer’s go-to-market strategy combines digital commerce with selective retail distribution. The company sells its products through direct-to-consumer channels—chiefly its branded website and leading e-commerce platforms—and maintains strategic partnerships with national health-food chains and regional pharmacy groups. International expansion efforts have targeted Canada, the United Kingdom and select markets in the Asia-Pacific region, where demand for premium wellness brands continues to rise.
Leadership at Boomer is headed by Chief Executive Officer Michael S. Carter, a veteran consumer-products executive with more than two decades of experience in brand building and supply-chain management. The company’s management team also includes Chief Operating Officer Lisa T. Wang, whose background in global sourcing and regulatory affairs has been instrumental in scaling Boomer’s international operations. Under their guidance, the company has pursued a disciplined acquisition strategy aimed at enhancing its product pipeline and expanding margins through operational efficiencies.
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