Boozt AB (publ) is a Sweden-based e-commerce company founded in 2007 by Daniel Kjellén and Bo Tidstrand. Headquartered in Malmö, the business has grown into a leading online retailer of fashion and lifestyle products, serving both the Nordic region and selected European markets. The company operates under a publicly listed structure, offering investors exposure to the fast-growing digital retail segment.
The company’s core offering is delivered through two primary platforms: Boozt.com and Booztlet.com. Boozt.com features a wide selection of premium and mid-market fashion brands for men, women and children, alongside beauty and home accessories. Booztlet.com focuses on end-of-season and clearance items, enabling price-sensitive shoppers to access discounted goods. Both sites leverage direct partnerships with brand owners to ensure authentic merchandise and efficient stock replenishment.
Boozt’s operations are supported by distribution facilities in Malmö and Jönköping, Sweden, which employ automated warehousing systems to enable next-day delivery and streamlined returns. While the company’s strongest presence remains in Sweden, Denmark, Norway and Finland, it has gradually expanded into Germany, Austria and the Netherlands, tailoring its logistics and marketing to local consumer preferences. Digital tools such as personalized recommendations and loyalty programs further bolster customer engagement across all markets.
Since its initial public offering on Nasdaq Stockholm in May 2016, Boozt has focused on enhancing its technology platform, data analytics capabilities and sustainability initiatives—such as recyclable packaging and carbon-offset shipping options. Led by a management team with extensive experience in retail, digital commerce and supply-chain optimization, the company continues to pursue steady growth by refining its omnichannel proposition and strengthening its relationships with both global and regional brand partners.
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