British American Tobacco p.l.c. is a global tobacco and nicotine-products company headquartered in London, United Kingdom. Founded in 1902, the company operates across a broad international footprint and serves adult consumers in markets throughout the Americas, Europe, Africa, the Middle East and Asia-Pacific.
BAT’s traditional business includes the manufacture and sale of cigarettes, fine-cut tobacco and other combustible tobacco products. Its portfolio includes internationally recognized brands such as Dunhill, Kent, Lucky Strike, Pall Mall and Rothmans, along with a range of locally marketed brands.
The company is also expanding its non-combustible product portfolio through vaping, heated tobacco and modern oral nicotine products. Key brands in these categories include Vuse electronic cigarettes, glo heated tobacco products and VELO nicotine pouches. BAT’s strategy emphasizes developing what it describes as a broad portfolio of potentially lower-risk alternatives for adult nicotine consumers.
British American Tobacco is led by Chief Executive Tadeu Marroco. Through its subsidiaries and operating companies, the group conducts product development, manufacturing, marketing and distribution activities in numerous countries worldwide.
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