Better Collective A/S is a Denmark-based digital sports media and technology company focused on sports betting and sports entertainment. The company operates online media brands, communities and platforms that provide sports news, betting insights, statistics, data-driven content and tools for fans and bettors.
Its activities include publishing editorial and analytical content, operating sports-focused websites and apps, and providing technology and digital marketing services to sports betting operators and other partners. Better Collective’s portfolio has included brands such as Action Network, VegasInsider, Playmaker and HLTV, covering areas including sports betting, fantasy sports, esports and sports media.
Founded in 2004, Better Collective has expanded from its Danish origins through organic growth and acquisitions. The company serves audiences across Europe, North America and other international markets, with content and products tailored to local sports, languages and regulatory environments. Jesper Søgaard, one of the company’s co-founders, has served as chief executive officer.
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