Britvic is a leading international soft drinks company known for a diverse portfolio of owned and licensed brands. The company produces a wide range of beverages, including carbonated drinks, still juices, mixers and hydration products. Its owned labels span legacy names such as Robinsons, Tango and J2O, while licensed partnerships include iconic global brands like Pepsi, 7UP and Gatorade in select markets. Britvic’s product innovation focuses on health and wellness trends, with offerings in low-sugar, functional and premium segments.
Founded in the United Kingdom in the 1930s, Britvic has grown through strategic acquisitions and organic expansion. Key milestones include the public listing in 2005 and the integration of Juice Brands and Brazilian market leader Ebba in 2017, which enhanced its presence in sports and juice-based drinks. Over the decades, Britvic’s heritage has been built on manufacturing excellence, robust distribution networks and targeted brand marketing to strengthen consumer loyalty across multiple channels.
Geographically, Britvic serves markets in the UK and Ireland, continental Europe (notably France), and Latin America, with a particular emphasis on Brazil. The company’s operations encompass production facilities, bottling partnerships and third-party manufacturing agreements to meet local regulations and consumer preferences. In each region, Britvic adapts its product formulations and packaging to reflect cultural taste profiles and sustainability standards, including recycled materials and reduced-carbon processes.
Britvic’s leadership team is headed by Chief Executive Officer Simon Litherland, whose tenure has emphasized digital commerce, operational efficiency and ESG initiatives. Supported by a global management board, the company continues to invest in brand innovation, supply-chain resilience and responsible sourcing. This strategic approach positions Britvic to capture evolving beverage trends while maintaining strong relationships with retailers, hospitality outlets and consumers worldwide.
AI Generated. May Contain Errors.
