BOTS, Inc. (OTCMKTS:BTZI) is a technology-driven marketing solutions provider specializing in digital advertising fraud prevention and brand safety verification. The company offers a suite of proprietary tools designed to detect and block automated bot traffic across multiple media channels, including desktop, mobile, connected TV and digital-out-of-home (DOOH). By combining real-time analytics with machine-learning algorithms, BOTS empowers advertisers to monitor campaign performance, optimize media spend and ensure that digital ad placements reach genuine human audiences.
Since its founding in 2016 in New York City, BOTS has expanded its product lineup to include programmatic trading platforms for DOOH inventory and advanced audience verification services. Its platform integrates seamlessly with major demand-side platforms (DSPs) and ad exchanges, enabling clients to enforce custom brand safety policies, measure viewability and generate post-campaign reports. BOTS also offers managed services that support end-to-end campaign execution, creative review and fraud remediation, catering to global brands, media agencies and publishers.
Over the years, BOTS has extended its geographic footprint beyond North America, establishing regional offices in London and Singapore to serve clients across Europe, the Middle East, Africa and the Asia-Pacific region. The company’s focus on compliance and transparency has driven strategic partnerships with leading ad tech firms and industry trade bodies, helping shape best practices around ad fraud prevention and media quality standards. In 2022, BOTS enhanced its capabilities through the acquisition of a specialized ad-verification startup, further strengthening its market position.
BOTS is led by co-founder and Chief Executive Officer Joe DiTomasso, who oversees product development and corporate strategy. The management team includes seasoned executives in engineering, data science and client services, while the board features advisors with extensive backgrounds in programmatic advertising and digital media. Under this leadership, BOTS continues to drive innovation in the fight against ad fraud and support brands in delivering safe, viewable and effective digital campaigns.
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