Charlie’s (OTCMKTS:CHUC) is a privately held beverage manufacturer and distributor specializing in fruit‐based products. Founded in 1994 and headquartered in Guildford, Australia, the company develops and markets a portfolio of juices, fruit concentrates, purees and shelf‐stable beverage blends. Charlie’s emphasizes the use of natural ingredients, minimal processing and sustainable sourcing, positioning its brands for retail and foodservice channels both domestically and abroad.
The company’s core offerings include 100% pressed fruit juices, fruit punches, carbonated juice beverages and specialty cordial lines. In addition to branded consumer items, Charlie’s operates toll‐manufacturing facilities that cater to private‐label customers and large‐scale foodservice operators. Its supply chain integrates locally grown produce from partner growers, with in‐house quality control laboratories ensuring compliance with international food safety standards.
Charlie’s maintains a diversified geographic footprint, servicing retail networks across Australia and New Zealand while exporting to markets in Asia, the Middle East and Europe. The company’s logistics infrastructure includes temperature‐controlled warehousing and a proprietary distribution fleet, enabling efficient inventory management and shelf‐life optimization. Over the past two decades, Charlie’s has expanded capacity through targeted investments in production equipment and facility upgrades.
Leadership at Charlie’s is anchored by Chief Executive Officer Charles “Charlie” Wilson Jr., whose family legacy traces back to the company’s inception. He is supported by a senior management team that includes a Chief Operating Officer with extensive beverage‐industry experience and a Chief Financial Officer responsible for strategic capital allocation. Under their guidance, Charlie’s continues to pursue product innovation, sustainability initiatives and selective market expansion efforts.
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