DriveItAway, Inc., formerly known as Colony Capital Automotive, Inc., operates an innovative, asset-light car rental marketplace designed to bridge the gap between individual vehicle owners and daily renters. Founded in 2019 and headquartered in Austin, Texas, the company’s online platform enables private car owners to list their vehicles for rent, while providing consumers with flexible, on-demand access to transportation without the commitments of traditional leases or long-term car loans.
Through its proprietary technology, DriveItAway offers a streamlined rental experience, allowing users to locate, reserve, and unlock vehicles via a mobile app or website. The company’s services include daily and multi-day rentals, with options for both insured and uninsured drivers. By leveraging telematics and real-time vehicle monitoring, DriveItAway supports seamless pick-up and drop-off processes, dynamic pricing, and enhanced risk management for both owners and renters.
Since its inception, DriveItAway has expanded beyond its initial Texas market, establishing operations in key U.S. metropolitan areas, including Los Angeles, Atlanta, Denver, and Seattle. This geographic diversification underscores the company’s growth strategy of targeting urban centers with high demand for short-term mobility solutions. As it scales, DriveItAway continues to forge partnerships with insurance providers and vehicle maintenance networks to ensure comprehensive coverage and service quality.
Led by Chief Executive Officer Rick Barth, DriveItAway’s leadership team combines decades of experience in automotive operations, technology development, and financial management. The company remains focused on enhancing its digital infrastructure, optimizing its rental network, and driving adoption among both car owners seeking passive income streams and consumers in need of convenient, cost-effective transportation alternatives.
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