Crumbs Bake Shop, Inc. (OTCMKTS: CRMBQ) operates as a specialty bakery retailer best known for its oversized gourmet cupcakes, cookies, brownies and other freshly baked goods. Since its founding in New York City in 2003, the company has focused on high‐quality ingredients, including Belgian chocolate, pure Madagascar vanilla and premium toppings. Products are sold in individually packaged portions, making Crumbs a popular choice for both on‐the‐go consumption and special occasions. In addition to its signature cupcakes, Crumbs offers seasonal and limited‐edition flavors, along with savory breakfast pastries, lunchtime sandwiches and a selection of hot and cold beverages.
At its peak, Crumbs Bake Shop grew to more than 60 retail locations across major metropolitan areas in the United States, including New York, Boston, Washington, D.C., and Miami. The company’s bakery‐café format typically features open kitchens where customers can view the baking process, reinforcing its commitment to freshness and quality. Following a restructuring in 2014, Crumbs shifted to a smaller, more focused footprint and began exploring alternate channels such as wholesale partnerships, online ordering and pop‐up events. These initiatives have allowed the brand to maintain a presence in key markets and expand its reach beyond traditional storefronts.
Leadership at Crumbs Bake Shop combines bakery expertise with retail management experience. Founder Jason Waggett, along with his original co‐founder Wayne Herning, set the imaginative product tone, while subsequent executives have steered the company through periods of rapid growth and reorganization. The current leadership team emphasizes innovation in both product development and customer experience, leveraging digital platforms for ordering and marketing. Crumbs continues to explore strategic partnerships and licensing arrangements to bring its core bakery menu to new channels, all while preserving the handcrafted appeal that has defined the brand for more than a decade.
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