DFI Retail Group is a Hong Kong-based retail group that operates supermarkets, health and beauty stores, convenience stores, and home-furnishing businesses across Asia. The company serves consumers through a portfolio of well-known retail brands and offers groceries, fresh food, household products, personal-care items, pharmaceuticals, and general merchandise.
Its principal brands include Wellcome and Marketplace supermarkets, Mannings and Guardian health and beauty stores, and convenience-store operations under brands such as 7-Eleven in selected markets. DFI Retail Group also operates IKEA stores in certain Asian territories under franchise arrangements. Its geographic presence has included Hong Kong, Macau, mainland China, Taiwan, Singapore, Malaysia, Indonesia and Cambodia, although its operations and brand mix vary by market.
The company traces its roots to Dairy Farm International, which was established in the 19th century and became part of the Jardine Matheson Group. It adopted the name DFI Retail Group in 2020 to reflect its broader portfolio of retail businesses. The group is headquartered in Hong Kong and focuses on serving everyday consumer needs through physical stores and developing digital and omnichannel retail capabilities.
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