goeasy Ltd. is a Canadian non-bank provider of consumer finance and lease-to-own products. Through its two core operating segments—easyhome and easyfinancial—the company offers a range of solutions designed to serve customers with limited access to traditional credit. easyhome provides lease-to-own arrangements for furniture, appliances, electronics and household goods, allowing consumers to acquire essential items via flexible weekly or monthly payment plans without requiring a credit score or significant down payment.
easyfinancial complements this offering with unsecured and secured personal loans, credit-building products, prepaid credit cards and ancillary insurance services. By leveraging proprietary credit assessment models, the division extends financing to near-prime and sub-prime borrowers who may not qualify for bank loans. Customers complete applications online, by phone or in person at one of the company’s retail locations, with rapid approval and transparent fee structures designed to support financial inclusion.
Founded in 1997 by Barry C. Moskol, goeasy began as a single lease-to-own store before evolving into a publicly traded entity on the Toronto Stock Exchange in 2004 under the symbol GSY. The corporate rebranding to goeasy in 2012 reflected an expanded focus on consumer lending and integrated financial services. Under the leadership of Moskol, who serves as President and Chief Executive Officer, the company has pursued steady network growth, digital platform enhancements and responsible lending practices aimed at fostering customer loyalty and long-term value.
Headquartered in Toronto, goeasy operates more than 380 branches across nine Canadian provinces, with a concentration in Ontario, Alberta, British Columbia and the Prairies. The company employs a hybrid digital and store-based model, combining face-to-face customer service with online loan approvals and account management tools. By targeting underserved segments of the consumer finance market, goeasy continues to fill a niche for Canadians seeking alternative access to credit and household essentials.
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