MassRoots, Inc. operates a leading social networking platform and technology ecosystem tailored to the regulated cannabis industry. Through its mobile and web-based applications, the company connects cannabis consumers, retailers and cultivators by providing a centralized marketplace for product discovery, user-generated reviews and community engagement. MassRoots offers targeted marketing solutions and digital advertising services to licensed dispensaries and ancillary businesses, enabling them to reach a focused audience of cannabis enthusiasts.
The company’s flagship app features a dispensary finder, strain and product ratings, news updates and educational content covering compliance, policy developments and industry trends. Users can share photos, discuss consumption methods and access a curated library of articles on cultivation, wellness and regulatory matters. In addition to its consumer‐facing platform, MassRoots has developed software tools that help operators manage loyalty programs, process digital payments and analyze customer demographics in markets where cannabis is legal.
Founded in 2013 by Isaac “Ike” Dietrich, MassRoots launched its public offering on the OTC Markets in 2015, positioning itself as one of the first publicly traded companies focused exclusively on cannabis technology. Over the years, the company has expanded its feature set through strategic partnerships and product enhancements, including integrations with point‐of‐sale systems and compliance databases. Its technology infrastructure supports both desktop and mobile users, ensuring broad accessibility across different operating systems.
Headquartered in Denver, Colorado, MassRoots serves customers and business partners across multiple U.S. states with legalized medical and recreational cannabis programs. Under the leadership of CEO Isaac Dietrich and a management team with extensive experience in digital media and regulated markets, the company continues to refine its platform functionality and explore new revenue streams in an evolving regulatory environment.
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