Viaplay Group AB (publ.) is a Swedish media and entertainment company headquartered in Stockholm. Formerly known as Nordic Entertainment Group (NENT Group), the company adopted the Viaplay Group name in 2022 to reflect the importance of its streaming business. The group was established as an independent company through the 2019 separation of MTG’s Nordic entertainment operations.
Viaplay Group’s principal business is the development and distribution of subscription-based streaming entertainment through the Viaplay service. Its offerings have included scripted series, films, documentaries, children’s programming and live sports, including football, motorsports, ice hockey and other premium events. The company has also operated branded pay-TV channels such as V Sport, V Film and V Series, as well as free-to-air and advertising-supported television services in selected markets.
The group has historically served customers in the Nordic region, including Sweden, Norway, Denmark and Finland, as well as selected international markets such as the Netherlands and Poland. Its international footprint has changed over time as the company has reviewed its operations and focused on markets where it can build a sustainable position. In addition to serving consumers directly, Viaplay Group has distributed content through telecommunications, pay-TV and other commercial partners.
Viaplay Group has been led by President and Chief Executive Officer Jørgen Madsen Lindemann since 2023. The company’s activities also include the production, acquisition, licensing and distribution of entertainment content through its streaming, television and content-distribution businesses.
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