Viaplay Group AB (publ), formerly known as Nordic Entertainment Group, is a Swedish entertainment company focused on streaming, television broadcasting and the distribution of sports and other video content. Its principal consumer streaming service, Viaplay, offers subscription-based access to live sports, films, series, documentaries and original productions.
The group also operates and distributes branded television channels, including the TV3 and V sport networks in selected markets. Its programming has historically included premium sports rights, such as football, motorsports, ice hockey and golf, alongside general entertainment and locally produced content. Viaplay Group also licenses and distributes its original programming through selected third-party platforms and commercial partners.
Viaplay Group serves audiences primarily in the Nordic region and has operated in additional European markets through direct-to-consumer services, channel businesses and distribution partnerships. Following a strategic review announced in 2023, the company reduced its geographic footprint and shifted its focus toward its core Nordic operations and more selective international activities.
Headquartered in Stockholm, Sweden, the company was established as Nordic Entertainment Group following the separation of the entertainment businesses of Modern Times Group in 2019 and adopted the Viaplay Group name in 2022. Jørgen Madsen Lindemann has served as the company’s president and chief executive officer since 2023.
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