Pernod Ricard is a France-based producer and distributor of wines and spirits. The company’s portfolio includes whiskey, vodka, cognac, rum, gin, tequila, champagne and other premium beverages, which it markets through a combination of owned brands, local sales organizations and distribution partnerships.
Its brand portfolio includes Absolut vodka, Jameson Irish whiskey, Chivas Regal, Ballantine’s and The Glenlivet Scotch whiskies, Martell cognac, Havana Club rum, Malibu, Beefeater gin, Kahlúa liqueur, Mumm champagne and Perrier-Jouët champagne. Pernod Ricard also offers a range of regional and specialty beverage brands tailored to local markets.
The company was formed in 1975 through the merger of French aniseed-spirit producers Pernod and Ricard. Headquartered in Paris, Pernod Ricard serves consumers in markets across Europe, North America, Asia-Pacific, Latin America and other regions. Its products are sold through retail, hospitality and e-commerce channels, with an emphasis on premiumization, brand development and responsible consumption.
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