Puma SE is a global sportswear company renowned for designing, developing, marketing and selling athletic and casual footwear, apparel and accessories. Headquartered in Herzogenaurach, Germany, Puma offers a wide range of products for men, women and children, including performance footwear for running, soccer, golf and motorsports as well as lifestyle sneakers, sports clothing and fashion-inspired streetwear. The company’s portfolio is complemented by accessories such as bags, socks and hats, catering to both professional athletes and fashion-conscious consumers.
Founded in 1948 by Rudolf Dassler following a split from his brother Adolf Dassler, who established Adidas, Puma quickly distinguished itself through innovative shoe designs and strategic partnerships with sports teams and athletes. Over the decades, Puma has introduced several industry-first technologies, including lightweight running spikes and performance cushioning systems. The brand’s heritage in soccer and track and field remains a cornerstone of its identity, underscoring a long history of collaboration with world-class athletes and major sporting events.
Puma operates in more than 120 countries, serving markets across Europe, the Americas, Asia Pacific, the Middle East and Africa. The company maintains a diversified distribution network that includes wholesale channels, branded retail stores and a growing e-commerce presence. This global footprint enables Puma to adapt to regional trends and consumer preferences, while also leveraging its supply chain to bring products to market quickly and efficiently.
Under the leadership of CEO Arne Freundt, who took the helm in 2019, Puma has emphasized sustainability initiatives and digital transformation. The company has set targets to reduce its environmental impact by incorporating recycled materials into its products, improving energy efficiency across its operations and enhancing transparency in its supply chain. With a focus on innovation, brand collaborations and expansion in emerging markets, Puma aims to strengthen its position in the competitive sportswear industry while upholding its commitment to performance, style and sustainability.
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