Reed’s, Inc. (OTCMKTS: REED) is a specialty beverage company headquartered in Norwalk, Connecticut, with a focus on craft-brewed, botanical-based soft drinks. Founded in 1989 by Christopher J. Reed, the company pioneered the modern ginger-beer category in the United States. Over the years, Reed’s has built a portfolio of non-alcoholic beverages that combine unique flavor profiles with natural ingredients, positioning the company at the intersection of premium craft drinks and functional wellness trends.
The company’s flagship offerings are its line of Reed’s Ginger Brews, available in varieties such as Original, Extra Ginger, Crystal, and Spicy Habanero. These products feature substantial ginger content, all of which is derived from pure ginger root extract and pure cane sugar, without the use of high-fructose corn syrup. In 2012, Reed’s expanded its beverage footprint with the acquisition of Virgil’s®, a heritage brand known for handcrafted root beers and sodas that emphasize bold, natural flavors and artisanal brewing methods. Together, these brands span a suite of beverages ranging from craft colas and seasonal fruit blends to limited-edition, small-batch releases.
Reed’s distributes its products across North America through multiple channels, including national and regional grocery chains, natural food retailers, mass merchandisers and select convenience outlets. The company has also established partnerships with e-commerce platforms to meet rising consumer demand for at-home delivery and direct-to-consumer sales. While the United States remains its primary market, Reed’s continues to explore international distribution opportunities in Asia and Europe, leveraging trade shows and strategic alliances to introduce its beverages to new regions.
Under the leadership of founder and CEO Christopher J. Reed, the company maintains a commitment to innovation, quality and sustainability. Reed’s executive team includes seasoned managers in operations, sales and marketing who work to align product development with evolving health and lifestyle trends. By emphasizing clean labels, transparent sourcing and authentic taste experiences, Reed’s aims to capture market share within the fast-growing craft and natural beverage segments while upholding its roots as an independently minded, family-founded enterprise.
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