Southern Concepts Restaurant Group operates and franchises a portfolio of Southern‐style casual dining and fast‐casual restaurant concepts, with a primary focus on barbecue and comfort food. The company’s flagship brand features wood‐smoked ribs, pulled pork, rotisserie chicken and hand‐pressed sandwiches, complemented by signature sides such as coleslaw, baked beans and cornbread. In addition to its core barbecue offerings, Southern Concepts places emphasis on chef‐driven salads, scratch‐made sauces and a curated beverage program that includes regional craft brews and signature lemonades.
In its role as both operator and franchisor, Southern Concepts provides end‐to‐end support for new openings, including site selection, restaurant design, kitchen layout and staff training. The company’s management team oversees supply chain logistics, quality assurance and technology integration for in‐store point‐of‐sale systems and online ordering platforms. This integrated approach enables franchise partners to leverage the company’s proprietary recipes, branded marketing materials and centralized sourcing agreements to drive consistent guest experiences across all locations.
Founded in the mid‐2000s, Southern Concepts launched its first restaurant in Georgia and has since expanded into multiple southeastern states. Early milestones included the introduction of a rotating seasonal menu, the roll-out of a loyalty rewards program and the development of a fast-casual concept designed for urban markets. Over time, the group has refined its operational model to balance handcrafted culinary techniques with scalable processes that support both franchise and company-owned venues.
Headquartered in Atlanta, Georgia, Southern Concepts is led by Chief Executive Officer Robert Johnson, whose background spans restaurant operations and franchise development, and Chief Financial Officer Lisa Martinez, who oversees financial planning and investor relations. The leadership team continues to explore new market opportunities, digital innovation and strategic partnerships aimed at strengthening the group’s presence across key metropolitan areas in the southeastern United States.
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