Frasers Group plc is a United Kingdom-based retail group operating across sports, fashion, lifestyle and luxury markets. The company’s portfolio includes Sports Direct, House of Fraser, Flannels, GAME, Jack Wills, USC and Evans Cycles, offering products such as sportswear, footwear, clothing, accessories, gaming products and bicycles through stores and digital channels.
The group serves customers primarily in the United Kingdom and also has an international presence through stores, websites, brands and wholesale activities in selected markets. Its operations combine branded retail, premium and luxury fashion, and the distribution of sports and lifestyle products.
The company was formerly known as Sports Direct International plc and adopted the name Frasers Group plc in 2019, reflecting its expansion beyond sports retail. Frasers Group was founded by Mike Ashley, who remains associated with the business as its founder, while Michael Murray has served as chief executive officer since 2022.
AI Generated. May Contain Errors.