Frasers Group (SDIPF) Stock Price, News & Analysis

Company Overview

Frasers Group (OTCMKTS: SDIPF) is a diversified British retail, wholesale and online group offering a broad portfolio of sports, fashion and lifestyle brands. The company operates through a multi-channel model that encompasses physical retail outlets, e-commerce platforms and third-party wholesale distribution. Its retail estate includes a mix of flagship department stores, specialist sports chains and premium fashion boutiques, while its digital operations serve a global customer base.

Founded by Mike Ashley in 1982 as a single sports goods outlet in Maidenhead, the business expanded rapidly under the original name Sports Direct International. Frasers Group was publicly listed on the London Stock Exchange in 2007, and it acquired several heritage names over the following decade, including Jack Wills, House of Fraser and US shoe retailer Sofa.com. In mid-2019, the company officially rebranded from Sports Direct International to Frasers Group, reflecting its growing emphasis on premium and luxury retail alongside core sports and casual wear.

The group’s owned brands include Sports Direct, USC, Flannels, GAME and Evans Cycles, alongside its department store network such as House of Fraser and high-end fashion outlets under the Frasers and Flannels labels. In late 2021, Frasers Group completed its acquisition of the Selfridges Group, adding Selfridges, Brown Thomas and De Bijenkorf to its portfolio. Its operations span the United Kingdom and Ireland, with an expanding footprint in continental Europe and select online markets in North America and Asia.

Mike Ashley continues to serve as executive chairman and remains a significant shareholder, providing strategic oversight since the company’s inception. Frasers Group’s senior management team is focused on integrating its diverse brand portfolio, optimizing omni-channel capabilities and pursuing selective acquisitions to bolster its position in the mid- to high-end retail segment. The group places emphasis on digital innovation, supply-chain efficiency and customer loyalty programs to support long-term growth.

Key Stats

• Today's Range: $9.08 to $9.08
• 50-Day Range: $9.08 to $9.54
• 52-Week Range: $9.00 to $9.95
• Volume: N/A
• Average Volume: 750 shs
• Market Capitalization: N/A
• P/E Ratio: 29.90
• Dividend Yield: N/A
• Price Target: N/A
• Consensus Rating: Sell

Frasers Group Stock Analysis - MarketRank™

Frasers Group scored higher than 6% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 0.7 / 5
• Analyst Rating: Sell

Consensus Rating

Frasers Group has received a consensus rating of Sell. The company's average rating score is 1.00, and is based on no strong buy ratings, no buy ratings, no hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Frasers Group has only been the subject of 1 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Frasers Group is 29.90, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 45.97.

Price to Earnings Ratio vs. Sector

The P/E ratio of Frasers Group is 29.90, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 78.64.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

Frasers Group has a short interest ratio ("days to cover") of 0, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Frasers Group has recently increased by 241.69%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Frasers Group does not currently pay a dividend.

Dividend Growth

Frasers Group does not have a long track record of dividend growth.

News and Social Media

• Score: 0.9 / 5
• News Sentiment: N/A

News Sentiment

Frasers Group has a news sentiment score of -0.50. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.51 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 1 news article for Frasers Group this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.3 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Frasers Group insiders have not sold or bought any company stock.

Percentage Held by Institutions

22.52% of the stock of Frasers Group is held by institutions.

Company Calendar

• Today: 6/28/2026
• Next Earnings (Estimated): 7/24/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Specialty Retail
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:SDIPF
• CIK: 1562040
• Web: www.sportsdirectplc.com
• Phone: 44 34 4245 9200
• Fax: N/A
• Employees: 32,000
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 29.90
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A