Sports Direct International plc, together with its subsidiaries, retails sports and leisure clothing, footwear, equipment, and apparel. It operates through five segments: UK Sports Retail, European Retail, Rest of World Retail, Premium Lifestyle, and Wholesale & Licensing. The company is also involved in the wholesale distribution and sale of sports and leisure clothing, footwear, equipment, and apparel under company-owned or licensed brands; and licensing activities. It offers its products under its own brands, which include Slazenger, Everlast, Lonsdale, Karrimor, Antigua, Campri, Carlton, Donnay, Gelert, LA Gear, Lillywhites, Muddyfox, Nevica, No Fear, Silver Fox, Sondico, Title, USA PRO, Crafted, Fabric, Firetrap, Full Circle, Golddigga, Hot Tuna, Kangol, Rock & Rags, SoulCal, Soviet, and Voodoo Dolls; and third party brands. The company offers a range of sporting apparel, footwear, and equipment through SPORTSDIRECT.com and USC fascias. It operates 494 sports retail stores in the United Kingdom and Northern Ireland; 221 sports retail stores in Europe; 30 stores in Malaysia; 49 stores in the United States; and 34 Premium Lifestyle stores. Sports Direct International plc was founded in 1982 and is headquartered in London, the United Kingdom.
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