Sega Sammy Holdings Inc. is a Japanese entertainment conglomerate formed in 2004 through the merger of Sega Corporation and Sammy Corporation. The group operates through businesses focused on entertainment contents, pachislot and pachinko machines, and resort development and operations.
Through Sega and its related companies, Sega Sammy develops and publishes video games for console, PC, and mobile platforms, including well-known franchises such as Sonic the Hedgehog, Persona, and Like a Dragon. Its entertainment activities have also included arcade games, animation, toys, and other character-related products and services.
Sammy’s businesses develop and supply pachislot and pachinko machines primarily for the Japanese market. Sega Sammy has also pursued resort and integrated entertainment projects, including facilities and services designed to combine hospitality, leisure, and gaming-related attractions. The company serves customers in Japan and international markets through its global game publishing, licensing, and entertainment operations. Haruki Satomi serves as the group’s representative director, president, and group CEO.
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