Shiseido Company, Limited is a Japanese beauty and personal care company headquartered in Tokyo. Founded in 1872 by Arinobu Fukuhara as a Western-style pharmacy in Ginza, the company developed into one of Japan’s largest cosmetics businesses and has built a global portfolio of skincare, makeup, fragrance and personal care products.
Its brands include Shiseido, Clé de Peau Beauté, NARS, Drunk Elephant, bareMinerals, IPSA, ELIXIR, ANESSA and SENKA. The company distributes products through department stores, specialty beauty retailers, pharmacies, travel retail locations, e-commerce platforms and its own retail channels. Shiseido also operates beauty services and professional offerings in selected markets.
Shiseido serves customers in Japan and international markets across Asia-Pacific, China, the Americas and Europe, the Middle East and Africa. Its operations include research and development, product manufacturing, marketing and sales, with an emphasis on prestige skincare and other premium beauty categories. The company’s shares trade in Japan, while its American depositary receipts trade over the counter under the symbol SSDOY.
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