Shiseido (SSDOY) Stock Price, News & Analysis

Company Overview

Shiseido Company, Limited is a Japanese beauty and cosmetics company headquartered in Tokyo. Founded in 1872 by Arinobu Fukuhara as a Western-style pharmacy in Ginza, the company has grown into one of the world’s longstanding beauty businesses.

Shiseido develops, manufactures and markets skincare, makeup, fragrances, hair-care products and other personal-care offerings. Its portfolio includes the Shiseido, Clé de Peau Beauté, NARS, bareMinerals, Drunk Elephant, ELIXIR and ANESSA brands, among others. The company also operates beauty boutiques, counters and other direct-to-consumer channels in addition to distributing products through department stores, specialty retailers, pharmacies, e-commerce platforms and professional channels.

Shiseido serves consumers in Japan and international markets across Asia-Pacific, the Americas, Europe and other regions. Its products are sold through a combination of company-operated and third-party retail, online and travel-retail channels. The company is led by President and Chief Executive Officer Kentaro Fujiwara, who assumed the role in 2023.

Key Stats

• Today's Range: $20.86 to $21.60
• 50-Day Range: $20.37 to $23.68
• 52-Week Range: $13.60 to $23.91
• Volume: 69,708 shs
• Average Volume: 54,543 shs
• Market Capitalization: $8.38 billion
• P/E Ratio: N/A
• Dividend Yield: 1.29%
• Price Target: N/A
• Consensus Rating: Buy

Shiseido Stock Analysis - MarketRank™

Shiseido scored higher than 57% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 1.5 / 5
• Analyst Rating: Buy

Consensus Rating

Shiseido has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 strong buy rating, 1 buy rating, 1 hold rating, and no sell ratings.

Amount of Analyst Coverage

Shiseido has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 2.5 / 5
• Proj. Earnings Growth: 14.81%

Earnings Growth

Earnings for Shiseido are expected to grow by 14.81% in the coming year, from $0.81 to $0.93 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Shiseido is -52.42, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Shiseido is -52.42, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Growth Ratio

Shiseido has a PEG Ratio of 0.75. PEG Ratios below 1 indicate that a company could be undervalued.

Price to Book Value per Share Ratio

Shiseido has a P/B Ratio of 2.11. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

0.00% of the float of Shiseido has been sold short.

Short Interest Ratio / Days to Cover

Shiseido has a short interest ratio ("days to cover") of 0.12, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Shiseido has recently decreased by 80.95%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

Shiseido pays a meaningful dividend of 1.28%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

Shiseido does not have a long track record of dividend growth.

Dividend Sustainability

Based on earnings estimates, Shiseido will have a dividend payout ratio of 29.03% next year. This indicates that Shiseido will be able to sustain or increase its dividend.

News and Social Media

• Score: 3.1 / 5
• News Sentiment: 0.99

News Sentiment

Shiseido has a news sentiment score of 0.99. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.55 average news sentiment score of Consumer Staples companies.

News Coverage This Week

MarketBeat has tracked 2 news articles for Shiseido this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Shiseido insiders have not sold or bought any company stock.

Percentage Held by Institutions

0.02% of the stock of Shiseido is held by institutions.

Company Calendar

• Last Earnings: 8/05/2026
• Today: 10/13/2026
• Next Earnings (Estimated): 11/09/2026
• Fiscal Year End: 12/31/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Staples
• Industry: COSMETICS&TLTRS
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:SSDOY
• Previous Symbol: NASDAQ:SSDOY
• CIK: 899118
• Web: corp.shiseido.com
• Phone: (133) 572-5111
• Fax: N/A
• Employees: 26,330
• Year Founded: 1872

Profitability

• EPS (Trailing Twelve Months): ($0.40)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: 25.91
• P/E Growth: 0.75
• Net Income: -$259.66 million
• Net Margins: -2.39%
• Pretax Margin: N/A
• Return on Equity: 4.06%
• Return on Assets: 2.01%

Debt

• Debt-to-Equity Ratio: 0.37
• Current Ratio: 1.38
• Quick Ratio: 0.94

Sales & Book Value

• Annual Sales: $6.49 billion
• Price / Sales: 1.29
• Cash Flow: $1.27 per share
• Price / Cash Flow: 16.55
• Book Value: $9.93 per share
• Price / Book: 2.11

Miscellaneous

• Outstanding Shares: 399,530,000
• Free Float: N/A
• Market Cap: $8.39 billion
• Optionable: Not Optionable
• Beta: 0.27