The Swatch Group (SWGNF) Stock Price, News & Analysis

Company Overview

The Swatch Group (OTCMKTS:SWGNF) is a Swiss-based manufacturer and distributor of watches, jewelry, and watchmaking components. Founded in 1983 through the merger of ASUAG and SSIH, the group rose to prominence by revitalizing the Swiss watch industry amid the quartz crisis of the 1970s and 1980s. Headquartered in Biel/Bienne, Switzerland, the company oversees a portfolio of renowned brands spanning entry-level to luxury segments, including Swatch, Tissot, Longines, Omega, Blancpain, Breguet, Harry Winston, and Glashütte Original.

Swatch Group’s core activities encompass the design, production and sale of complete watches as well as watch movements and components. Through its movement-manufacturing arm, ETA, the group supplies mechanical and quartz calibers to internal brands and third-party watchmakers. In addition, the group offers a range of jewelry products under lines such as Coeur de Lion and has expanded into electronic systems with SwatchPAY! contactless payment solutions integrated into select timepieces. Distribution is managed through a global network of company-owned stores, multi-brand retailers and e-commerce platforms.

Geographically, the Swatch Group maintains a diversified presence across Europe, North America, Asia and emerging markets. Key production facilities and research centers are concentrated in Switzerland, reflecting the company’s commitment to “Swiss Made” quality standards. Regional sales offices support localized marketing, customer service and after-sales support, catering to diverse consumer preferences from the luxury boutiques of Geneva and New York to high-traffic outlets in Shanghai and Dubai.

Leadership of the Swatch Group remains closely tied to the Hayek family. Nicolas G. Hayek Jr. serves as Chairman of the Board, while Nick Hayek Jr., his son, holds the role of CEO. Under their stewardship, the group has pursued vertical integration, investing in component manufacturing, digital technologies and sustainability initiatives. By combining heritage craftsmanship with innovation in materials and design, the Swatch Group continues to shape trends across the global watch and jewelry markets.

Key Stats

• Today's Range: $35.86 to $37.90
• 50-Day Range: $33.95 to $37.90
• 52-Week Range: $32.73 to $43.31
• Volume: 292 shs
• Average Volume: 2,483 shs
• Market Capitalization: N/A
• P/E Ratio: 5.67
• Dividend Yield: 3.96%
• Price Target: N/A
• Consensus Rating: N/A

The Swatch Group Stock Analysis - MarketRank™

The Swatch Group scored higher than 11% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for The Swatch Group.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of The Swatch Group is 5.67, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 26.50.

Price to Earnings Ratio vs. Sector

The P/E ratio of The Swatch Group is 5.67, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 71.97.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

The Swatch Group has a short interest ratio ("days to cover") of 18.6, which indicates bearish sentiment.

Change versus previous month

Short interest in The Swatch Group has recently decreased by 4.35%, indicating that investor sentiment is improving.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

The Swatch Group pays a meaningful dividend of 2.29%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

The Swatch Group does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of The Swatch Group is 22.42%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

The Swatch Group has a short interest ratio ("days to cover") of 18.6, which indicates bearish sentiment.

Change versus previous month

Short interest in The Swatch Group has recently decreased by 4.35%, indicating that investor sentiment is improving.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: N/A

News Sentiment

The Swatch Group has a news sentiment score of 0.13. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.42 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 1 news article for The Swatch Group this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, The Swatch Group insiders have not sold or bought any company stock.

Percentage Held by Institutions

Only 5.14% of the stock of The Swatch Group is held by institutions.

SWGNF Stock Analysis - Frequently Asked Questions

How have SWGNF shares performed this year?

The Swatch Group's stock was trading at $35.06 at the beginning of 2025. Since then, SWGNF shares have increased by 8.1% and is now trading at $37.90.

How do I buy shares of The Swatch Group?

Shares of SWGNF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Company Calendar

• Today: 7/18/2025
• Next Earnings (Estimated): 7/31/2025

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Luxury Goods
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:SWGNF
• CIK: 1438845
• Web: www.swatchgroup.com
• Phone: (132) 343-6811
• Fax: N/A
• Employees: 33,602
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 5.67
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A