The Swatch Group (SWGNF) Stock Price, News & Analysis

Company Overview

The Swatch Group AG is a Switzerland-based manufacturer renowned for its wide range of wristwatches, watch movements and related components. Headquartered in Biel/Bienne, the company operates as one of the world’s leading watchmaking groups, offering timepieces across luxury, premium and accessible segments. In addition to watch production, the Swatch Group oversees jewelry manufacturing and supplies mechanical and quartz movements to both its own brands and external clients.

The group’s brand portfolio spans multiple market tiers, including high-end names such as Breguet, Blancpain and Harry Winston; prestigious makers like Omega, Longines and Glashütte Original; and accessible labels including Swatch and Tissot. Through its movement specialist ETA, the Swatch Group engineers and produces a broad spectrum of calibres, from basic quartz modules to complex mechanical tourbillons. This integrated approach to design, research and manufacturing enables the company to maintain control over quality while addressing diverse customer preferences.

Originally formed in 1983 from the merger of ASUAG and SSIH in response to the quartz crisis, the company rebranded as the Swatch Group in 1998. The introduction of the Swatch watch in the 1980s revitalized Switzerland’s watch industry, combining fashion-forward design with reliable Swiss craftsmanship. Over the decades, Swatch Group has expanded its global footprint through strategic brand acquisitions, in-house technological innovation and the development of a proprietary distribution network.

Today, the Swatch Group serves markets in Europe, North America, Asia and beyond, with a workforce of approximately 36,000 employees. The board is chaired by Nayla Hayek, while Nick Hayek Jr. serves as Chief Executive Officer, overseeing the group’s operations and long-term strategy. By balancing heritage brand stewardship with ongoing investment in research and production capabilities, the Swatch Group continues to uphold its reputation as a pillar of the Swiss watchmaking sector.

Key Stats

• Today's Range: $45.63 to $45.63
• 50-Day Range: $41.05 to $47.23
• 52-Week Range: $33.95 to $52.42
• Volume: N/A
• Average Volume: 592 shs
• Market Capitalization: N/A
• P/E Ratio: 6.82
• Dividend Yield: 3.29%
• Price Target: N/A
• Consensus Rating: N/A

The Swatch Group Stock Analysis - MarketRank™

The Swatch Group scored higher than 4% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for The Swatch Group.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of The Swatch Group is 6.82, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 39.06.

Price to Earnings Ratio vs. Sector

The P/E ratio of The Swatch Group is 6.82, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 78.02.

Short Interest

• Score: 0.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

The Swatch Group has a short interest ratio ("days to cover") of 16.81, which indicates bearish sentiment.

Change versus previous month

Short interest in The Swatch Group has recently increased by 2,729.19%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

The Swatch Group pays a meaningful dividend of 2.29%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

The Swatch Group does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of The Swatch Group is 22.42%. This payout ratio is at a healthy, sustainable level, below 75%.

News and Social Media

• Score: 0.0 / 5
• News Sentiment: N/A

News Coverage This Week

MarketBeat has tracked 1 news article for The Swatch Group this week, compared to 0 articles on an average week.

Company Ownership

• Score: 0.1 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, The Swatch Group insiders have not sold or bought any company stock.

Percentage Held by Institutions

5.14% of the stock of The Swatch Group is held by institutions.

Company Calendar

• Today: 5/27/2026
• Next Earnings (Estimated): 7/09/2026

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Luxury Goods
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:SWGNF
• CIK: 1438845
• Web: www.swatchgroup.com
• Phone: (132) 343-6811
• Fax: N/A
• Employees: 33,602
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 6.82
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A