The Swatch Group AG is a Swiss-based global watchmaking and luxury goods company headquartered in Biel/Bienne, Switzerland. The group develops, manufactures, distributes and services watches, watch movements, components and related products across multiple market segments, ranging from accessible watches to high-end mechanical timepieces and jewelry.
Its portfolio includes brands such as Swatch, Omega, Longines, Tissot, Breguet, Blancpain, Harry Winston, Glashütte Original, Rado, Hamilton, Certina, Mido and Union Glashütte. The company also produces movements and components through businesses including ETA, operates retail and service activities, and provides sports timing and related technologies through Swiss Timing.
The Swatch Group was formed in 1983 through the merger of the Swiss watchmaking groups ASUAG and SSIH, helping consolidate Switzerland’s watch industry during a period of significant competitive pressure. The company serves customers internationally through a network of subsidiaries, retailers, boutiques, distributors and e-commerce channels. Nayla Hayek serves as chair of the board, while Marc Hayek is chief executive officer.
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