TUI (TUIFF) Stock Price, News & Analysis

Company Overview

TUI Group (OTCMKTS: TUIFF) is a leading integrated tourism company headquartered in Hanover, Germany. The firm specializes in providing comprehensive travel and holiday experiences that span tour operations, accommodation, transportation, and on-site services. TUI’s portfolio encompasses branded airlines, cruise ships, hotels, resorts, and retail travel agencies, positioning it as one of the largest tourism businesses globally.

Originally founded in 1923 as Preussag AG, the company shifted its focus from mining and industrial activities to tourism in the late 1990s. In 2002, following a strategic transformation, Preussag rebranded as TUI AG. Since then, it has pursued growth through acquisitions, partnerships, and the development of its own hotel and cruise brands, maintaining a strong presence in Europe’s travel market.

TUI’s core operations include tour operator services under the TUI, Marella, and tui.com brands, as well as six in-house airlines that serve key holiday destinations. The company owns and operates a portfolio of more than 380 hotels under the TUI Blue and RIU Hotels & Resorts labels and offers cruise vacations through TUI Cruises, a joint venture with Royal Caribbean Cruises Ltd. Additionally, TUI provides digital booking platforms and customer support to enhance the end-to-end travel experience.

The company serves over 180 destinations across Europe, the Americas, Africa, the Middle East, and the Asia-Pacific region, catering to both leisure and adventure travelers. Leadership at TUI Group is headed by CEO Sebastian Ebel, who oversees global operations and continues to drive the company’s strategy of integrated, sustainable tourism. Through its expansive network and diverse product offering, TUI aims to deliver seamless holiday experiences while pursuing growth in strategic markets worldwide.

Key Stats

• Today's Range: $9.00 to $9.00
• 50-Day Range: $8.94 to $11.15
• 52-Week Range: $6.80 to $11.15
• Volume: N/A
• Average Volume: 1,235 shs
• Market Capitalization: N/A
• P/E Ratio: 29.03
• Dividend Yield: 1.23%
• Price Target: N/A
• Consensus Rating: Buy

TUI Stock Analysis - MarketRank™

TUI scored higher than 13% of companies evaluated by MarketBeat. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: N/A
• Analyst Rating: N/A

Consensus Rating

There is not enough analysis data for TUI.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of TUI is 29.03, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 281.54.

Price to Earnings Ratio vs. Sector

The P/E ratio of TUI is 29.03, which means that it is trading at a less expensive P/E ratio than the Consumer Cyclical sector average P/E ratio of about 523.03.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

TUI has a short interest ratio ("days to cover") of 432.8, which indicates bearish sentiment.

Change versus previous month

Short interest in TUI has recently decreased by 27.78%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 1.7 / 5
• Dividend Strength: Weak

Dividend Yield

TUI pays a meaningful dividend of 1.55%, higher than the bottom 25% of all stocks that pay dividends.

Dividend Growth

TUI does not have a long track record of dividend growth.

Dividend Coverage

The dividend payout ratio of TUI is 35.62%. This payout ratio is at a healthy, sustainable level, below 75%.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

Short Interest Ratio / Days to Cover

TUI has a short interest ratio ("days to cover") of 432.8, which indicates bearish sentiment.

Change versus previous month

Short interest in TUI has recently decreased by 27.78%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.0 / 5
• News Sentiment: -0.17

News Sentiment

TUI has a news sentiment score of -0.17. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.35 average news sentiment score of Consumer Cyclical companies.

News Coverage This Week

MarketBeat has tracked 5 news articles for TUI this week, compared to 4 articles on an average week.

Company Ownership

• Score: 0.0 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, TUI insiders have not sold or bought any company stock.

Percentage Held by Institutions

Only 13.55% of the stock of TUI is held by institutions.

TUIFF Stock Analysis - Frequently Asked Questions

How have TUIFF shares performed this year?

TUI's stock was trading at $8.45 at the beginning of 2025. Since then, TUIFF stock has increased by 6.5% and is now trading at $9.00.

When did TUI's stock split?

Shares of TUI reverse split on Friday, February 24th 2023.The 1-10 reverse split was announced on Friday, February 24th 2023. The number of shares owned by shareholders was adjusted after the closing bell on Friday, February 24th 2023. An investor that had 100 shares of stock prior to the reverse split would have 10 shares after the split.

How do I buy shares of TUI?

Shares of TUIFF stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

Industry, Sector and Symbol

• Stock Exchange: OTCMKTS
• Sector: Consumer Cyclical
• Industry: Travel Services
• Sub-Industry: N/A
• Current Symbol: OTCMKTS:TUIFF
• CIK: 1342875
• Web: www.tuigroup.com
• Phone: (495) 115-6600
• Fax: N/A
• Employees: 67,050
• Year Founded: N/A

Profitability

• EPS (Trailing Twelve Months): N/A
• Trailing P/E Ratio: 29.03
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: N/A
• Net Margins: N/A
• Pretax Margin: N/A
• Return on Equity: N/A
• Return on Assets: N/A

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: N/A
• Quick Ratio: N/A

Sales & Book Value

• Annual Sales: N/A
• Price / Sales: N/A
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: N/A
• Price / Book: N/A

Miscellaneous

• Outstanding Shares: N/A
• Free Float: N/A
• Market Cap: N/A
• Optionable: Not Optionable
• Beta: N/A