TUI AG, traded in the U.S. over-the-counter market under the symbol TUIFY, is a Germany-based international tourism group. The company organizes and sells leisure travel, including package holidays, hotel stays, flights, cruises, and destination experiences. Its integrated business model combines travel distribution with airlines, hotels, resorts, cruise operations, and in-destination services.
TUI serves customers primarily across Europe and offers holidays in destinations throughout the Mediterranean, the Canary Islands, North Africa, the Caribbean, and other international markets. Its travel portfolio includes the TUI, TUI Blue, TUI Magic Life, and Robinson hotel and resort brands, as well as cruise businesses such as Marella Cruises, Mein Schiff through its TUI Cruises joint venture, and Hapag-Lloyd Cruises.
The company traces its roots to the industrial and transport group Preussag, which expanded into tourism before adopting the TUI identity. TUI Group is headquartered in Hanover, Germany, and has been led by Chief Executive Officer Sebastian Ebel since 2022. Its operations are supported by tour operators, travel agencies, digital booking platforms, airlines, hotels, cruise lines, and local destination-management businesses.
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