Verano Holdings Corp. is a U.S. cannabis company that cultivates, processes, distributes and sells cannabis products in state-regulated markets. The company operates a vertically integrated business model, combining cultivation and manufacturing operations with retail dispensaries.
Verano markets products under brands including Verano, Savvy and Encore, as well as the MÜV brand acquired through its purchase of AltMed. Its product portfolio includes flower, pre-rolls, concentrates, edibles, tinctures and other cannabis products, depending on the regulations in each market.
Founded in 2014 and headquartered in Chicago, Verano serves adult-use and medical cannabis consumers across multiple U.S. states, including markets such as Illinois, Florida, Pennsylvania, New Jersey, Maryland, Ohio, Arizona, Nevada, Massachusetts and Michigan. The company’s operations are conducted through state-licensed businesses, as cannabis remains subject to differing state regulations in the United States.
Verano was founded by George Archos, who has served as the company’s chief executive officer. The company became publicly traded in Canada in 2021 and is also quoted in the United States under the symbol VRNOF.
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