Verano Holdings Corp. is a U.S.-focused cannabis company engaged in the cultivation, processing, distribution and retail sale of cannabis products. The company serves both medical and adult-use markets where permitted by state law and operates through a vertically integrated business model that includes cultivation facilities, manufacturing operations and dispensaries.
Verano offers cannabis flower, pre-rolls, vaporizer products, concentrates, edibles, tinctures and topical products under brands including Verano, Reserve, Savvy and Encore. Its retail operations include dispensaries operating under the Zen Leaf and MÜV brands, providing medical and recreational cannabis products along with related consumer services.
Founded in 2014, Verano has expanded its operations across multiple U.S. states, including markets such as Illinois, Florida, New Jersey, Pennsylvania, Maryland, Massachusetts, Ohio and Arizona. The company’s geographic footprint and product availability vary according to each state’s cannabis regulations. George Archos, who founded Verano, has served as the company’s chief executive officer.
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