Verano Holdings Inc. (OTCMKTS: VRNOF) is a diversified cannabis operator engaged in the cultivation, manufacturing, and retail of cannabis products in the United States. Founded in 2018 by George Archos and Michael Stein, the company has rapidly expanded through strategic acquisitions and organic growth. Verano’s portfolio includes cultivation facilities, processing laboratories, and retail dispensaries across several key states, positioning it as a vertically integrated player in the regulated cannabis market.
The company’s core operations encompass flower cultivation, extract production, and branded product development. Verano’s Rythm and Avexia brands offer a wide range of consumption formats, including premium flower, pre-rolls, edibles, vapes, and concentrates. In addition to its branded offerings, Verano provides wholesale supply to third-party retailers, leveraging its scale and quality controls to serve both medical and adult-use markets. The company’s processing plants employ state-of-the-art extraction and infusion technologies to ensure consistent potency and safety.
Verano operates across multiple cannabis-friendly jurisdictions, including Illinois, Florida, Pennsylvania, Arizona, California, Massachusetts, and Michigan. Its footprint comprises over 100 retail dispensaries and a network of cultivation and processing campuses that collectively span hundreds of thousands of square feet. This geographic diversification allows Verano to address varying state regulations and consumer preferences while generating revenue from a balanced mix of mature and emerging markets.
Leadership at Verano is spearheaded by Executive Chairman George Archos, who brings decades of experience in brand building and growth strategy, alongside President and CEO Michael Stein, a seasoned executive in consumer goods and retail operations. The senior management team includes experts in horticulture, compliance, supply chain management, and product innovation. With a focus on operational excellence, regulatory adherence, and community engagement, Verano continues to refine its product portfolio and retail experience to meet evolving consumer needs in the legal cannabis industry.
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