XPEL Inc. is a global technology company specializing in the development, manufacture and distribution of protective films and coatings for automotive, architectural and industrial applications. Founded in 1997 and headquartered in San Antonio, Texas, XPEL’s product portfolio centers on self-healing paint protection films (PPF), ceramic coatings and window tint films designed to preserve and enhance vehicle finishes. The company went public in 2019 and has since expanded its research and development efforts to introduce next-generation materials that offer superior clarity, durability and chemical resistance.
XPEL’s flagship offerings include the Ultimate Plus and TracWRAP paint protection films, which combine advanced polyurethane substrates with scratch-recovery technology to safeguard automobile exteriors from rock chips, road debris and minor abrasions. Complementing its PPF line, XPEL provides a range of ceramic coatings under the XR and Fusion Plus brands that deliver hydrophobic surfaces, UV protection and enhanced gloss. The firm also supplies window tint products engineered to block infrared heat and harmful ultraviolet rays, helping to improve vehicle comfort and occupant safety.
With operations spanning North America, Europe, Asia Pacific and the Middle East, XPEL serves a network of certified installers, distributors and automotive dealers. The company supports its channel partners through training academies, technical support and proprietary installation tools. Under the leadership of founder and CEO Alex Villarreal, XPEL continues to invest in global expansion and strategic partnerships aimed at broadening its market reach and advancing product innovation in vehicle appearance and protection solutions.
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