GoPro Q1 2024 Earnings Call Transcript

Quartr
Provided by Quartr
May 7, 2024

There are 6 speakers on the call.

Operator

Hello, and welcome to the GoPro First Quarter 2020 Earnings Call. My name is Lauren, and I'll be coordinating your call today. There will be an opportunity for questions at the end of the presentation. I will now hand you over to your host, Chris Clark, VP, Corporate Communications to begin. Please go ahead.

Speaker 1

Thank you, Lauren. Good afternoon, and welcome to GoPro's Q1 2024 Earnings Conference Call. With me today are GoPro's CEO, Nicholas Woodman and CFO and COO, Brian McGee. Today's agenda will include brief commentary from Nick followed by Q and A. For detailed information about our Q1 2024 performance as well as outlook, please read our Q1 2024 earnings press release and the management commentary we posted to the Investor Relations section of GoPro's website.

Speaker 1

Before I pass the call to Nick, I'd like to remind everyone that our remarks today may include forward looking statements. Forward looking statements and all other statements that are not historical facts are not guarantees of future performance and are subject to a number of risks and uncertainties, which may cause actual results to differ materially. Additionally, any forward looking statements made today are based on assumptions as of today. This means that results could change at any time and we do not undertake any obligation to update these statements as a result of new information or future events. To better understand the risks and uncertainties that could cause actual results to differ from our commentary, we refer you to our most recent annual report on Form 10 ks for the year ended December 31, 2023, which is on file with the Securities and Exchange Commission and as updated in filings with the SEC, including the quarterly report on Form 10 Q for the quarter ended March 31, 2024.

Speaker 1

Today, we may discuss gross margin, operating expense, net profit and loss, adjusted EBITDA, as well as basic and diluted net profit and loss per share in accordance with GAAP and on a non GAAP basis. A reconciliation of GAAP to non GAAP operating expenses can be found in the press release that was issued this afternoon, which is posted on the Investor Relations section of our website. Unless otherwise noted, all income statement related numbers that are discussed in the management commentary and our remarks today, other than revenue, are non GAAP. Now I'll turn the call over to GoPro's Founder and CEO, Nicholas Woodman.

Speaker 2

Thanks, Chris, and thanks everybody for joining us today. GoPro exceeded guidance in Q1 delivering revenue of 155,500,000 dollars non GAAP gross margin of 34.4 percent and non GAAP EPS loss of $0.21 We ended Q1 with 2,500,000 subscribers, a 6% year over year increase. Today's earnings call marks the 1 year anniversary of the start of our multi year transition to expand our TAM by restoring our brand presence at retail, scaling our marketing efforts in our core markets and substantially broadening our product portfolio to serve more people who want to capture, create and share content in ways that go beyond the phone. GoPro's brand resonates with a broad range of end users from active consumers to professional athletes, influencers and film and television professionals who rely on their GoPros to capture unique content that stands out. We see an opportunity to be the world's most exciting brand focused on enabling differentiated alternative forms of content creation across a broad range of markets and use cases.

Speaker 2

To date, we've been primarily serving this wide range of users and use cases with the world's most versatile camera, the HERO camera. And while the HERO camera has done an amazing job in its role and will continue to be our flagship for some time, we believe we can expand our TAM and business by developing a broader range of products that more specifically meet the needs of our customers while also targeting entirely new market segments. In 2026, we expect to have in market the broadest, most differentiated lineup in our history. We are developing a full spectrum of specialized, diversified products to serve consumers' capture needs in more convenient and enjoyable ways than ever before at price points ranging from entry level through professional. Rather than compete in a digital imaging market with me too products, we intend to grow GoPro with fun and exciting alternative capture solutions that enable consumers and professionals in unique value added ways.

Speaker 2

We see a long runway of totally new specialized products that can merge with our software solutions to establish GoPro as the world's leading alternative capture company. As an example of this TAM expansion strategy through specialization and diversification, in February 2024, we completed the acquisition of Foresight Helmet Systems, an Australian maker of tech enabled motorcycle helmets. As discussed in our Q4 earnings call, we believe tech enabling motorcycle helmets and combining them with a value added software experience represents a meaningful opportunity for GoPro to extend its technical and marketing capabilities to create differentiated solutions within a $6,000,000,000 motorcycle helmet market, of which we believe we can target a SAM of approximately $3,000,000,000 We are excited to expand our brand into this new product category and expect to announce our first helmet products in the second half of twenty twenty five. We also intend to partner with leading helmet brands as an OEM supplier to help them tech enable their own premium SKUs. We have enormous respect for leading brands and look forward to working with them to help drive innovation together.

Speaker 2

And that's just on the hardware front. We also are excited to build upon our synced mobile, desktop and cloud software experience to make GoPro an even more powerful yet simple solution for anyone wanting to create engaging content regardless of what camera they use. We see this as a long term opportunity and we believe our 2,500,000 subscribers and high retention rates are testament to that opportunity and our ability to execute against it. In February, we rolled out the initial release of our Quick Desktop app for macOS and our new Premium Plus subscription tier. The Quick Desktop app, which is available at no additional charge to GoPro subscribers, brings the simplicity and convenience of automatic edits to desktop users, along with powerful yet convenient manual editing tools, synced editing between mobile and desktop apps, and the ability to import footage from any camera.

Speaker 2

We're planning to launch a Windows desktop app later this year. Our new premium plus $99 subscription tier includes an advanced desktop based HyperSmooth Pro video stabilization feature, plus increased cloud storage for footage captured with any camera. GoPro subscribers at both the original $49.99 Premium Tier and new 99.99 Premium Plus Tier enjoy unlimited cloud storage of footage captured with their GoPro at original quality. We've already added more than 20,000 Premium Plus subscribers with nearly 80% having upgraded from the 49.99 dollars annual premium tier, a solid start that we are excited about. In addition, our aggregate annual subscription retention rate increased to a new high of 69% in the Q1, up 6% year over year.

Speaker 2

We also made significant progress expanding our global retail presence during Q1. We added approximately 1,000 new retail doors and importantly deepened relationships with key partners to improve in store merchandising and brand exposure to excite consumers and drive sell through. Since Q2 2023, we've added more than 4,200 doors and believe we're on track to add an additional 3000 to 6000 new doors by the end of 2025, enhancing our go to market capabilities for our expanding product roadmap. As mentioned previously, the bulk of our door count increase over the last year has been in EMEA, where in Q1 we saw a greater than 50% lift in retail channel sell through year over year. This is a clear and positive sign that our strategy to grow retail channel sales is working.

Speaker 2

In addition to growing door count, we are refreshing our point of purchase merchandisers, expanding our in store brand presence and enhancing account management throughout the retail channel. For example, in North America, we're in the process of updating our end cap displays with Best Buy. This started with installing our larger 8 foot end cap displays in all Best Buy premium experience tours that feature a camera experience shop, which we completed in mid April. And by mid July, we expect to have completely refreshed all of our merchandising displays in all Best Buy stores. Additionally, we're working closely with Best Buy to train select Blue Shirt employees on GoPro products to help them maximize GoPro sales in their top stores.

Speaker 2

Having a passionate and knowledgeable in store salesperson can have a significant impact on our joint business and we're very excited to be a part of this exclusive sales program with Best Buy, one of the world's largest consumer electronics retailers. We believe growing our brand presence in thousands of new doors over the coming years will help maximize awareness of our brand and present our expanding product portfolio in the best possible way. As we previously highlighted in our Q4 2023 earnings commentary, we've been reinvigorating our efforts to drive awareness of our brand all the major verticals that we serve. In Q1, our brand was prominently displayed in snow focused events like the X Games and FreeRide World Tour, in mountain biking with the Red Bull Hardline and Dark West events and in 2 wheel motorsports events including Supercross and MotoGP. We are also leveraging select events as platforms to host retail super clinics to grow engagement and product knowledge amongst key retailers that serve these important markets.

Speaker 2

There are many exciting initiatives underway at GoPro as we work to expand our TAM by growing our brand, strengthening our presence at retail and developing a significantly broader offering of specialized diversified products. Given consumers' growing appetite for content creation, we believe we are well positioned to leverage our unique hardware and software ecosystem to serve consumers in exciting ways and grow our business over the long term, firmly establishing GoPro as the world's leading alternative capture company, offering content capture and creation solutions that go well beyond the phone. This transformation will take time, however. We expect that it won't be until 2025 as we enter the 3rd year of our growth strategy that we will show improved revenue and profit growth. We believe 2025 will be the 1st full year that we benefit from our investments and efforts with an expected door count of 26000 to 29000 retailers and well on our way to having the broadest, most differentiated product portfolio in our history in 2026.

Speaker 2

Due to the development process taking longer than expected, the launch of our new entry level camera will push from Q2 to Q3 in 2024 and our new three sixty camera will push to late Q4. This is expected to negatively impact revenue in a range of $65,000,000 to $85,000,000 in 2024. Importantly, our exciting new flagship HERO camera and all of its innovation and performance enhancements remains on track for a scheduled launch later this year. While 2024 will be challenging from a revenue and profitability perspective, we believe we have the right long term strategy to expand GoPro into new markets in order to drive growth and profitability. We recognize this will require patience, but we believe that this patience will be rewarded over the long term.

Speaker 2

Operator, we are now ready to take questions.

Operator

Thank you. Our first question comes from Eric Woodring from Morgan Stanley. Eric, please go ahead.

Speaker 3

Hi. Thank you for taking my question. This is Kansy on behalf of Eric Woodring. So I just wanted to ask, you alluded to a delay in the launch of your new entry level camera to the Q3. So could you please walk us through what's unfolding behind the scenes?

Speaker 3

Like what's the main factor that's causing the delay? And when did you realize this delay and how significant it was? And what gives you confidence that all of your other product launches remain on track this year? And I have a follow-up as well.

Speaker 2

Yes. I think the main focus for our 360 product is with any of our products is to launch the highest quality experience possible. So we're taking more time to get that experience to live up to the brand promise for our customers. And same goes for our entry level product. Our flagship new HERO camera remains on track and obviously we're very excited about that.

Speaker 2

That's going to be a terrific new product that's going to really impress people with a number of new features and capabilities. And I just want to reiterate that, that product remains on track. And what gives us confidence in the timeline for our various products is specifically that we're giving ourselves more time to launch these products at a performance and quality level that people have come to expect from GoPro.

Speaker 4

Yes. And actually, Nathan, so maybe I'll come over the top on that one before the next question. The quality piece is really important. And I'd argue HERO 12 Black is arguably the best quality product we put out in the market, from the accolades from people who use it. But it manifests itself in different ways like it's got the lowest return rates of any camera you've ever seen.

Speaker 4

It has the lowest warranty rates. The warranty rates are always small anyway, but it's like cut in half or better. The call volumes in the customer support are less than half of what they would be in other cameras. So the team has done a great job improving the quality of the products we put out and we that's what our customers expect. So, we'll continue to do that and make sure they're ready when they're ready.

Speaker 3

Yes, sounds good. That's a great explanation. So just on a just as a follow-up, even if we adjust for the push out for the entry launch, your revenue guidance is implying a below seasonal Q2. So how much of that is macro driven or micro driven? Like how would you describe this to elongating replacement cycles or pause in demand for new product launches?

Speaker 3

Thank you.

Speaker 4

Yes. Maybe I'll start on this one and Nick can come into it. We had anticipated that retail would grow end of this year. And in fact, retailers are reporting flat to down revenue in their businesses, largely due to macroeconomic factors. In addition, we're seeing retailers also carrying less inventory.

Speaker 4

And the economic conditions, I think in the U. S. And China are good examples of that. You're seeing it reported almost every day. On the flip side, we've been able to grow in Europe and it was up 13% year over year in the quarter.

Speaker 4

And that's through expanding our door count and our distributors. I think we added twice the number of distributors over the last year. And the increase in distribution in doors in Europe has overcome or helped offset the impact of larger macroeconomic environment in Europe. So we are seeing positive development from that perspective on getting door count. And I guess the other one I'll point out is our subscription business continues to be a bright spot.

Speaker 4

We had 48% attach in Q1, a new record 69% annual aggregate retention rate. And so, yes, still at 2,500,000 subs and we're adding, as Nick said, 20,000 plus premium plus subscribers. So definitely people who are buying the cameras are engaged and staying engaged on the subscription and with the product.

Operator

Thank you. Our next question comes from Andrew Northcott from Oppenheimer. Andrew, please go ahead.

Speaker 5

Hi, guys. This is Andrew Rollins for Martin. I just have two questions today. Well, you said that 80% of the Premium Plus subscribers have upgraded from the original Premium Tier. So where did the other 20% come from?

Speaker 5

That I would follow about it?

Speaker 4

And the other 20% were people who are new to a subscription and they bought a premium plus subscription at $100

Speaker 5

Okay. Got it. And then in the prepared remarks or the measurement commentary rather, you cite a little bit of increasing competition. Could you give us a little more details on the competitive pressure? Is that coming from heavier discounting, feature differentiation?

Speaker 5

Any extra detail would be great.

Speaker 2

Yes. We've seen some increased competition in our poor hero camera category specifically through discounting. And discounting is questionable whether that's at a sustainable level for our competitors. But that's what's been impacting the core Hero camera business specifically is extremely discounted product, which tells you that they were likely having trouble moving that product without discounting and sell through data that we were seeing was indicating that as well. And then in the 360 space, we haven't come out with a new Max 360 camera since Max's launch in 2019.

Speaker 2

And during that tier period, the 3 60 category grew considerably. And so we're really excited for MAX 2 and excited to take back considerable share. We believe with the launch of that product unfortunately that product pushing out to late Q4 doesn't help us on that front until then. But that's another area where we've been absent with new product introductions for a few years and MAX 2 represents a significant opportunity for us to take back share there over time. Those are the 2 primary areas of competition that we've been seeing.

Speaker 5

Yes. And

Speaker 4

Nick, I'd add on to that. And the price discounting continues actually in China as well. And the combination of the economy in China and folks buying more local brands versus GoPro, which is I think a phenomenon we're seeing across the China market with other brands. So that's definitely impacted us as well.

Speaker 2

Yes. I would say a bright spot a few bright spots with regards to competition is our upcoming new entry level camera that we're launching in Q3 has received really positive feedback from retailers and distributors and as well athletes and influencers that we've shared that product with. So we're very encouraged by the TAM expanding potential this entry level product will have. It's a different type of product than we've made before. And it's really in response to consumer research that we've done for what not just entry level, but what consumers in general want to see from GoPro.

Speaker 2

So we think we're hitting it on all marks with that product, and that's coming in Q3. And then as well, our new flagship Hero camera, as I previously mentioned, is on track for launch later this year. And we think that that's going to be redefining the HERO camera category with its speakers and capabilities. And then of course, when we do launch Max 2 towards the end of Q4, we're expecting that to be very competitive as well. So on all fronts, we think that we're well positioned, but we've got

Speaker 5

a little bit of ways to go to

Speaker 2

get to launch those products.

Speaker 5

Perfect. Appreciate the color. Thank you.

Operator

Thank you. We have no further questions. So I'll now hand back over to the management team for closing remarks.

Speaker 2

Well, thank you, operator, and thank you everyone for joining today's call. As we mentioned, we believe that we have the right long term strategy to expand GoPro into new markets in order to drive growth and profitability. However, we recognize that this will require patience, but we believe that patience will be rewarded over the long term. Thank you very much everybody for joining today. This is team GoPro signing off.

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Key Takeaways

  • GoPro delivered $155.5 M in Q1 revenue with a 34.4% non-GAAP gross margin and a $0.21 per share non-GAAP EPS loss, while growing to 2.5 M subscribers (+6% YoY).
  • The company is executing a multi-year strategy to expand its total addressable market by restoring retail presence, scaling marketing, and broadening its hardware portfolio beyond the HERO camera with specialized products.
  • GoPro acquired Foresight Helmet Systems to enter the $6 B motorcycle helmet market and expects to launch its first tech-enabled helmet products in H2 2025.
  • Software initiatives include the Quick Desktop app and a new $99 Premium Plus subscription tier, driving a record 69% annual retention rate and over 20,000 Premium Plus subscribers to date.
  • Retail expansion added ~1,000 new doors in Q1 (4,200 since Q2 2023) with refreshed merchandising (e.g., Best Buy end caps), while 2024 revenue guidance is reduced by $65–85 M due to entry-level and 360 camera launch delays.
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