Richard Fairbank
Chairman and CEO at Capital One
We are seeing, you know, for the, you know, especially couple of, competitors that we have, the most intensely play at the very, top of the market. You can just absolutely see they are stepping up, investing more in lounges, in experiences, in dining, investing in companies, marketing levels. You know, it's, it's, it's, I'm, I'm sure all the investors can see it. We can all see it, and they talk about it. And, it's not lost on us that, you know, these are strong competitors, and we certainly, you know, have, you know, we, we, we already have had very important, you know, investment plans in these areas, and, and we note that, others are investing heavily, too.